Archives: Speaker

Arfa Syed is a behavioural scientist, insights leader and human-centered AI researcher with more than 15 years of experience.

Her work sits t the intersection of consumer psychology, marketing research, brand strategy and transformation. She currently serves as Senior Vice President and partner at OULA, where she works with organizations to decode changing consumer behavior, cultural shifts and the forces shaping future markets.

She is also Chief Prompt Architect at MARK.ai, where her work explores the intersection of artificial intelligence, human cognition and decision-making. Across her career, Arfa has advised and worked with leading brands including Unilever, Nestlé, PepsiCo, Coca-Cola and Meta and so many more.

She is particularly interested in how AI is changing the way people think, learn, create, decide and interact, and what this means for brands, businesses and the future of human capability.

An international speaker and facilitator, Arfa has delivered multiple executive workshops and has presented at global industry platforms including ESOMAR. Her work today sits at the intersection of consumer futures, behavioral science, AI and human possibility, helping organizations understand not just where markets are going, but how people themselves are changing.

Faisal Sheikh is the CEO of Jack of Digital, Pakistan’s media enablers for TikTok, Snapchat and Yango Ads, as well as ad-tech solutions such as AppsFlyer, Triple Whale and Integral Ad Science (IAS).

He generally prefers anonymity, a rare genetic mutation gives him a strong propensity for loud opinions on shifting consumer behavior and the media landscape. But when clarity strikes, he can’t help but evangelize Digital & Data adoption for brands, convinced that Digital Transformation isn’t optional—it’s the only thing standing between us and the next zombie apocalypse.

Faisal holds two post-graduate degrees from SZABIST: an MBA in Marketing & MIS and an MS in Management Sciences specializing in eCRM, along with a Digital Marketing certification from the Digital Marketing Institute, Ireland, and a Management & Leadership credential from MIT Sloan School of Management, United States.

Tay Guan Hin is APAC Regional Director at The One Club for Creativity, overseeing awards, programming, partnerships, and membership across the region. Formerly Creative Chairman of BBDO Singapore, he has held senior creative roles at leading global agencies including Saatchi & Saatchi, Wunderman Thompson, Grey, and Leo Burnett, working with brands such as Visa, Unilever, Audi, and Shell.

He is the author of Collide: Embracing Conflict to Boost Creativity, an Amazon and Straits Times bestseller published by Penguin Random House SEA. A former Cannes Lions Jury President and sought-after international keynote speaker, Guan Hin has spoken at TEDx, Spikes Asia, AdFest, One Show China, and for companies including Meta and Tencent.

A long-time advocate for creative education and mentorship, he is committed to developing the next generation of creative talent and advancing creativity across Asia-Pacific.

Tatiana-Vivienne Jouanneau is a skilled Global profit brand-builder, an expert who has worked for over 80 International markets and lived in 20 countries and a believer in building the brand with “head, heart and hands”.

Tatiana-Vivienne is Logitech Marketing Transformation Officer and Global Head of Commercial Marketing. She leads 4.6$b net sale business across categories of Work and Play for the World Leader in Consumer Electronics, responsible for Marketing Transformation across Brand, organization and processes, strategic partnership, omnichannel and full eco system marketing for 8 different product categories, capability building for over 150 marketers, in-house creative and production agency, external agencies for multi-touch points (Communication, Creator, PR, Social, E-tail/Amazon and Retailers) brand investment mix and big consumer and cultural events.

In the previous role, Tatiana-Vivienne was Duracell Global Chief Marketing Officer and Duracell’s award-winning CMO. She led brand building in both B2C of one of the world largest consumer goods companies as well as established brand building framework for B2B marketing, Global partnership programs with Disney, Mattel, Hasbro, Movie-franchises (Cars and Star Wars), OEM market programs and children learnings in emerging markets.