MEET THE VOICES
OF MADSEMBLE
Tay Guan Hin
APAC Regional DirectorThe One Club for Creativity
Tay Guan Hin
APAC Regional Director
Tay Guan Hin is APAC Regional Director at The One Club for Creativity, overseeing awards, programming, partnerships, and membership across the region. Formerly Creative Chairman of BBDO Singapore, he has held senior creative roles at leading global agencies including Saatchi & Saatchi, Wunderman Thompson, Grey, and Leo Burnett, working with brands such as Visa, Unilever, Audi, and Shell.
He is the author of Collide: Embracing Conflict to Boost Creativity, an Amazon and Straits Times bestseller published by Penguin Random House SEA. A former Cannes Lions Jury President and sought-after international keynote speaker, Guan Hin has spoken at TEDx, Spikes Asia, AdFest, One Show China, and for companies including Meta and Tencent.
A long-time advocate for creative education and mentorship, he is committed to developing the next generation of creative talent and advancing creativity across Asia-Pacific.
Tatiana Vivienne Jouanneau
CMTO & Group Chief Brand OfficerLogitech & Allwyn
Tatiana Vivienne Jouanneau
CMTO & Group Chief Brand Officer
Tatiana-Vivienne Jouanneau is a skilled Global profit brand-builder, an expert who has worked for over 80 International markets and lived in 20 countries and a believer in building the brand with “head, heart and hands”.
Tatiana-Vivienne is Logitech Marketing Transformation Officer and Global Head of Commercial Marketing. She leads 4.6$b net sale business across categories of Work and Play for the World Leader in Consumer Electronics, responsible for Marketing Transformation across Brand, organization and processes, strategic partnership, omnichannel and full eco system marketing for 8 different product categories, capability building for over 150 marketers, in-house creative and production agency, external agencies for multi-touch points (Communication, Creator, PR, Social, E-tail/Amazon and Retailers) brand investment mix and big consumer and cultural events.
In the previous role, Tatiana-Vivienne was Duracell Global Chief Marketing Officer and Duracell’s award-winning CMO. She led brand building in both B2C of one of the world largest consumer goods companies as well as established brand building framework for B2B marketing, Global partnership programs with Disney, Mattel, Hasbro, Movie-franchises (Cars and Star Wars), OEM market programs and children learnings in emerging markets.
Farheen Salman
Chairperson PAS & CEO, Food DivisionIsmail Industries
Farheen Salman
Chairperson PAS & CEO, Food Division
Farheen was at Unilever for 2 decades and worked across multiple categories within Home & Personal Care, leading iconic brands such as Fair & Lovely, Lux, Wall’s and Knorr.
From 2014 to 2016, Farheen was based in Turkey as Brand Development Director, Ice Cream for North Africa, Middle East & Turkey, where she partnered with the global team to design an innovation and communication program: Upon returning to Pakistan in 2016, she joined the Unilever Pakistan Board as Foods & Refreshment Lead and also served as Director of the Unilever Pakistan Foods Limited Board, during which time she and her team proudly won 8 PAS Awards in a single year.
In January 2021, Farheen was appointed CEO & President for Lipton Teas and Infusions for Bangladesh, Sri Lanka, and Pakistan region. During her tenure, she successfully led the business transformation from a corporate to a private equity strategy with a strong focus on distribution expansion, portfolio premiumization & ERP implementation.
Farheen is now embarked on a new exciting journey as CEO of the Food Division (Candyland & Bisconni) at Ismail Industries. Alongside this executive role, she continues to contribute to the wider industry as the current Chairperson of the Pakistan Advertisers’ Society (PAS).
Farheen is a mother of two boys and prides herself on her purpose in life, which she describes as an “unapologetic drive to create balance between being a resilient business leader and a deeply-committed mom”.
Jidanant Bo Tanpitaksidh
Beauty & Wellbeing Marketing Demand Creation LeadUnilever Thailand
Jidanant Bo Tanpitaksidh
Beauty & Wellbeing Marketing Demand Creation Lead
Jidanant “Bo” Tanpitaksidh is a marketing and business leader with experience spanning FMCG, beauty, e-commerce, and luxury retail. Currently leading Beauty & Wellbeing for Unilever Thailand, she oversees a portfolio across Hair, Face, and Body, combining P&L leadership with brand building and social-first transformation.
Her career has taken her from creative beginnings to leadership roles at Lazada and Sephora, giving her a unique perspective across creativity, commerce, technology, and consumer culture. Bo is passionate about challenging conventional thinking, turning emerging consumer shifts into growth opportunities, and building brands that are both culturally relevant and commercially powerful.
Chris Rawlinson
Founder & CEO42courses.com
Chris Rawlinson
Founder & CEO
Chris Rawlinson is the founder and CEO of 42courses.com, the learning company for people who hate corporate learning.
42courses built Cannes Lions’ global online training programmes and has taught teams at Google, Apple, Disney, HSBC, Volkswagen and the UK Government, with a faculty most business schools would envy: Rory Sutherland, Dan Ariely, Sir John Hegarty, Cindy Gallop and Piyush Pandey among them. The platform’s AI personalisation engine, designed and built in-house, adapts every course to each learner’s industry, role and goals.
Before that, Chris was Innovation Director for Ogilvy and WPP in Africa, helping take the network to be ranked No1 in the region for 5 years in a row. He teaches executive boards at London Business School, and in earlier lives hosted a drive-time radio show, flew as a commercial pilot and built intelligent homes for Sting and Madonna.
Bharat Avalani
CEOConnecting the Dots Consultancy
Bharat Avalani
CEO
At heart I have always been a storyteller. Long before job titles or roles, I was someone who collected moments, memories, and experiences—and tried to make sense of them through stories.
I’ve spent much of my career working as a marketer, facilitator, and communicator, including many years with Unilever, and I’ve been lucky to work with leaders and teams all over the world. What I’ve learned along the way is this: stories do what strategies and presentations can’t. They help people feel, connect, and act. That’s why I believe business storytelling is one of the most important leadership skills of the decade ahead.
It took me a long time to figure out how to do this well. I learned through trial and error, plenty of listening, and a fair few missteps. Today, the thing I enjoy most is watching a leader speak in a way that feels real—and seeing an audience lean forward because they’re genuinely engaged. That moment never gets old. It’s what gets me out of bed in the morning.
My friends like to call me a memory collector. I seek experiences. Every journey feels like a story waiting to be told. I take photographs, but for me they’re less about the image and more about the emotion behind it—another way of telling a story.
I’m the Founder and CEO of Connecting the Dots Consultancy and a Global Partner at Anecdote, the world’s largest business storytelling company. I also serve as Secretary General of the Asian Federation of Advertising Associations (AFAA), sit on the Global Board of the International Advertising Association (IAA), and in 2025, I became Adjunct Faculty at the Asia School of Business, in collaboration with MIT Sloan.
At the end of the day, my work is about helping people engage, influence and inspire with more authenticity, humanity, and impact—one story at a time.
Ahmad Chagla
Creative LeadJack of Digital
Ahmad Chagla
Creative Lead
A Zero Award Creative. Still Hunting. Still Hungry.
For two decades, Ahmad has wrangled, written, and produced campaigns designed to move people, not juries. As the force behind Jack of Digital’s in-house creative unit, he built an end-to-end production engine from the ground up to own new spaces and unleash the next wave of hungry, mold-breaking talent.
Ahmad doesn’t chase fleeting, pre-programmed, cross-platform creatives. He engineers platform-specific strategies that demand attention and drive actual growth. Catch him live as he pulls back the curtain on what real, unreasonable creative leadership looks like today.
Asima Haq
Commercial Lead & GMBeauty & Wellbeing at Unilever Thailand
Asima Haq
Commercial Lead & GM
Asima Haq is the Commercial Lead (General Manager) for Beauty & Wellbeing at Unilever Thailand, with 25 years of experience in shaping brands, transforming businesses and inspiring teams across Pakistan, Indonesia, the Middle East, Arabia and Thailand.
Her journey spans a rich portfolio of categories, from beauty and personal care to hot beverages and foods, including work on iconic brands such as LUX, Sunsilk, Ponds, Lifebuoy, Knorr and Lipton. This gives her a rare, cross-cultural lens on what it takes to transform legacy brands into lighthouse brands that continue earning relevance, trust and love across generations.
Having led through changing consumer expectations, economic uncertainty and relentless pressure for growth, Asima believes the most powerful marketers are not just responders to change—they are creators of possibility: bold enough to challenge convention, disciplined enough to deliver today and imaginative enough to build what tomorrow demands.
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