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Tatiana Vivienne Jouanneau
Global Chief Brand and Marketing Transformation Office, Senior Vice-President at Allwyn Switzerland
Tatiana Vivienne Jouanneau
Global Chief Brand and Marketing Transformation Office, Senior Vice-President at Allwyn Switzerland
STEAL the BEST: The Brand-Building Secrets from History That Set the Rules for Today
Debate, choose, and walk away with a checklist of a highly effective marketer and advertising professional, based on 100 years of wisdom – true principles that remain real today.
Khalid Ahmed Farid
Founder & CEO at AdKraft AI
Khalid Ahmed Farid
Founder & CEO at AdKraft AI
The Fast & The Curious: Fuel your ads with AI
For years, producing advertising has meant making trade-offs between speed, cost and quality. AdKraft AI is challenging that equation, and we’re putting it to the test on a real brief.
Using AdKraft AI, we’ll take one brief through the complete creative journey from strategic theme and big ideas to script, characters, moodboard, storyboard and video generation bringing it all together into a finished ad within 45 minutes.
Session attendees will also receive an exclusive 20% off on any projects with AdKraft AI.
The session closes with the final reveal, an open Q&A and a quick quiz, with the winner receiving 50% off.
Register early and save a seat for yourself!
Sebastian Op het Veld
Co-Founder & Head of Programmatic at MyAdbooker | Amsterdam, Netherlands
Sebastian Op het Veld
Co-Founder & Head of Programmatic at MyAdbooker | Amsterdam, Netherlands
Catch Me If You Can: Planning for Audiences on the Move
Why distinctiveness is your brand’s most valuable currency
Ahmad Chagla
Creative Lead at Jack of Digital
Salman Abedin
Chief Strategy Officer, Influencer & Creator Marketing at Jack of Digital
Ahmad Chagla
Creative Lead at Jack of Digital
Salman Abedin
Chief Strategy Officer, Influencer & Creator Marketing at Jack of Digital
Why Generative Tools Still Need a Master’s Vision
By Ahmad Chagla, Creative Lead, Jack of Digital
The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man”. George Bernard Shaw wrote that over a century ago, and it is the exact blueprint for surviving the modern algorithm. In a feed that brutally punishes average and endlessly scrolls past “safe,” adapting to the feed is a death sentence for your brand. Reasonable gets ignored.
Does Culture eat Strategy for breakfast? The influencer connection
By Salman Abedin, Chief Strategy Officer, Influencer & Creator Marketing, Jack of Digital
The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man”. George Bernard Shaw wrote that over a century ago, and it is the exact blueprint for surviving the modern algorithm. In a feed that brutally punishes average and endlessly scrolls past “safe,” adapting to the feed is a death sentence for your brand. Reasonable gets ignored.
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Chris Rawlinson
CEO & Co-Founder at 42Courses
Chris Rawlinson
CEO & Co-Founder at 42Courses
Letting Go of Logic
The Unreasonable Idea Lab.
Bring a brand you work on. Leave with one idea for it that no MBA would approve and no competitor would dare copy. A fast, hands-on session to help you stand out and win.
Dr. Saad Liaquat Kiani
Chief Technology Officer at Boltlike Solutions
Sheheryar Zakaria
VP, Emerging Technologies at Boltlike Solutions
Faisal Paracha
Managing Director at Boltlike Solutions
Dr. Saad Liaquat Kiani
Chief Technology Officer at Boltlike Solutions
Sheheryar Zakaria
VP, Emerging Technologies at Boltlike Solutions
Faisal Paracha
Managing Director at Boltlike Solutions
The Audience You're Paying For!
Television, digital and streaming each hide your audience differently. Forty-five minutes on how to see each one.
Pakistani brands reach their audience across television, digital video and, increasingly, connected TV. Each screen is bought differently, reported differently, and hides the viewer in a different way. Television reports ratings, digital reports views, and connected TV is largely not measured at all.
This hands-on session looks at each screen through an instrument built for it, using independent audience data developed for this market. Attendees who register their brand or category in advance will see their own picture in the room, and leave with a clearer sense of who they are actually paying to reach.
Every participant receives 15 days of access to explore their category further.
Format: 45-minute deep dive, hands-on
For: brand marketers, media planners, digital and agency strategy teams
Syed Noaman Asar
CEO at Oula
Syed Noaman Asar
CEO at Oula
Pakistan Got Influenced: The Good, the Bad & the Sponsored.
Influencer marketing in Pakistan is moving from experimentation to serious creator power attracting an increased share of investments from brands.
But what is really happening behind the reels, reach and follower counts?
OULA and PAS’s latest report on the Dynamics of Influencer Marketing in Pakistan explores what is working, what isn’t, the key barriers, and where the industry is headed next.
We’ll unpack the hype comparing our self to global markets, share our perspective on the future of influence, and then hand the mic to some of Pakistan’s biggest influencer-marketing spenders to discuss what they are investing in, what they have learned, and what comes next.
Zakria Amir
Head of Enterprise Solutions at Imagine Art
Zakria Amir
Head of Enterprise Solutions at Imagine Art
Mastering AI in Creative Operations
To Be Announced
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Tay Guan Hin
APAC Regional Director at The One Club for Creativity
Tay Guan Hin
APAC Regional Director at The One Club for Creativity
COLLIDE: Turn Tension into Breakthrough Ideas
An interactive, hands-on masterclass
This fast-paced, interactive 45-minute masterclass takes the ideas from COLLIDE off the stage and puts them into practice. Instead of simply hearing why conflict matters, participants will experience how opposing perspectives can generate better ideas. Working through a real business challenge, participants will identify the tensions hiding inside the problem: competing customer needs, conflicting priorities, old assumptions versus new realities, human judgement versus AI efficiency.
Using practical tools from the COLLIDE methodology, participants will learn how to deliberately bring opposing ideas together and use that friction to uncover unexpected possibilities.
Participants will learn how to:
- Identify the hidden tensions inside a business challenge
- Use conflict to break predictable patterns of thinking
- Challenge the first and most obvious answer
- Combine opposing perspectives to generate unexpected possibilities
- Use AI as a creative sparring partner rather than an answer machine
Participants leave with a simple methodology they can apply immediately to strategy, innovation, and creative problem-solving.
Sarah Moquim
Chief Content Officer, Symmetry Group & Chief of Stories at Affair Ai Studio
Adil Ahmed
Director & Co-Founder, Symmetry Group & CEO at AurionAi
Ali Kazmi
Co-Founder & Chief of Creative Affairs at Affair Ai Studio
Mehek Zafar Sangi
Co-Founder & Chief of Business - Strategic Affairs at Affair Ai Studio
Sarah Moquim
Chief Content Officer, Symmetry Group & Chief of Stories at Affair Ai Studio
Adil Ahmed
Director & Co-Founder, Symmetry Group & CEO at AurionAi
Ali Kazmi
Co-Founder & Chief of Creative Affairs at Affair Ai Studio
Mehek Zafar Sangi
Co-Founder & Chief of Business - Strategic Affairs at Affair Ai Studio
Man vs Machine: Who Owns the Idea?
What happens when human creativity goes head to head with AI?
In this live creative experiment, participants will be divided into two sides and given the same brief, the same time and the same challenge. One side will develop the big idea the traditional way, relying entirely on human instinct, insight and imagination. The other will develop the big idea with AI as its creative partner.
Once the ideas are locked, the competition ends and everyone gets access to AI. Teams will then bring their ideas to life as films, reels and visual content using AI tools.
The session goes beyond learning how to use AI. It explores a bigger question facing the creative industry today: Does AI make the idea better, or simply make us faster?
Participants leave having experienced both sides of the creative process, with a practical understanding of where human thinking matters, where AI adds value, and what becomes possible when the two come together.
Let me know your thoughts and we can start building this out further.
Altamash Kohati
Senior Business Director at WPP Media
Arsalan Salim
Associate Business Director at WPP Media
Hassan Zia
Business Director at WPP Media
Altamash Kohati
Senior Business Director at WPP Media
Arsalan Salim
Associate Business Director at WPP Media
Hassan Zia
Business Director at WPP Media
Engineering Influence for the Unreasonable Audience
To Be Announced
To Be Announced
To Be Announced
To Be Announced
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