What happens when human creativity goes head to head with AI?

In this live creative experiment, participants will be divided into two sides and given the same brief, the same time and the same challenge. One side will develop the big idea the traditional way, relying entirely on human instinct, insight and imagination. The other will develop the big idea with AI as its creative partner.

Once the ideas are locked, the competition ends and everyone gets access to AI. Teams will then bring their ideas to life as films, reels and visual content using AI tools.
The session goes beyond learning how to use AI. It explores a bigger question facing the creative industry today: Does AI make the idea better, or simply make us faster?

Participants leave having experienced both sides of the creative process, with a practical understanding of where human thinking matters, where AI adds value, and what becomes possible when the two come together.

Let me know your thoughts and we can start building this out further.

To Be Announced

For years, producing advertising has meant making trade-offs between speed, cost and quality. AdKraft AI is challenging that equation, and we’re putting it to the test on a real brief.

Using AdKraft AI, we’ll take one brief through the complete creative journey from strategic theme and big ideas to script, characters, moodboard, storyboard and video generation bringing it all together into a finished ad within 45 minutes.

Session attendees will also receive an exclusive 20% off on any projects with AdKraft AI.
The session closes with the final reveal, an open Q&A and a quick quiz, with the winner receiving 50% off.

Register early and save a seat for yourself!