AGENDA 2026
8:30 AM
–
9:30 AM
THE GATHERING
Registration and Breakfast
09:30 AM
–
10:30 AM
THE OPENING ACT
THE UNREASONABLE AGE
by Farheen Salman, Chairperson PAS & CEO, Ismail Foods
10:30 AM
–
11:30 AM
ACT I: THE DEEP END
THE CREATOR ECONOMY’S UNCOMFORTABLE TRUTH
The Strategic Case: Social First: Winning with culture that create conversations
By Jidanant Tanpithaksidh, Beauty & Wellbeing Marketing Demand Creation Lead, Unilever Thailand
The Creative Case: What content that earns attention actually looks like?
By Patangeer
The Business Case: Value ≠ Views: The Invoice Nobody Talks About
By Faisal Sheikh, CEO & Co-Founder, Jack of Digital
11:30 AM
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12:55 PM
ACT II: THE PRESSURE
CHANGING MINDSET
Create Your Own Playbook
By Faisal Razi, Director Marketing, EBM
Anti-MBA
By Chris Rawlinson, CEO & Co-Founder, 42Courses
Stop Asking Consumers What They Want:
The unreasonable marketer’s guide to changing behavior.
By Arij Awais, Director Marketing & Growth, Foodpanda
12:55 PM
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1:55 PM
NETWORK
LUNCH
01:55 PM
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3:20 PM
ACT III: THE SHIFT
THE BLIND SPOT: Challenging assumptions. Uncovering truths. Finding the insight beneath the obvious.
Insight or Illusions
By Tatiana Vivienne Jouanneau, Global Chief Brand and Marketing Transformation Office, Senior Vice-President, Allwyn, Switzerland
Pakistan Consumer 2030
By Arfa Syed, Sr. Vice President, Insights, Oula
03:20 PM
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04:20 PM
ACT IV: THE SIGNAL
MEDIA – THE SIXTH SENSE
5 Things Brands Needs To Unlearn Today!
By Ateeq Ur Rehman, Chief Executive Officer, WPP Media
Sense & Sensibility in the Real World
By Ahsan Sheikh, WOO Ambassador for Pakistan & CEO, Kinetic Pakistan
By Radjen van Wilsem, Group CEO, Librium Holding | CEO, CS Digital Media | Amsterdam, Netherlands
One Audience. Many Screens.
By Bilal Qureshi, Chairman & Founder, Boltlike Solutions
04:20 PM
–
04:45 PM
INSPIRATIONAL TALK
ALGORITHM OF THE HEART
By Bharat Avalani, Founder & CEO, Connecting the Dots Consultancy
04:45 PM
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05:05 PM
AWARDS DISTRIBUTION
SIMORGH AWARDS
05:05 PM
–
05:25 PM
Act VI: THE LAST WORD
HOW TENSION AND CONFLICT BOOST CREATIVITY IN THE AGE OF AI
By Tay Guan Hin, APAC Regional Director for The One Club for Creativity
5:25 PM
–
5:35 PM
PAS
WRAP-UP
5:35 PM
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Onwards
NETWORKING
TEA
8:45 AM
–
09:30 AM
BREAKOUT SESSION
Speaker
09:30 AM
–
10:30 AM
BREAKOUT TRACK I
MAKE IT MATTER
STEAL the BEST: The Brand-Building Secrets from History That Set the Rules for Today
By Tatiana Vivienne Jouanneau, Global Chief Brand and Marketing Transformation Office, Senior Vice-President, Allwyn Switzerland
The Fast & The Curious: Fuel your ads with AI
By Khalid Ahmed Farid, Founder & CEO at AdKraft AI
Catch Me If You Can: Planning for Audiences on the Move
By Sebastian Op het Veld, Co-Founder & Head of Programmatic at MyAdbooker
Why Generative Tools Still Need a Master’s Vision
By Ahmad Chagla, Creative Lead at Jack of Digital
Does Culture eat Strategy for breakfast? The influencer connection
By Salman Abedin, Chief Strategy Officer, Influencer & Creator Marketing at Jack of Digital
10:45 AM
–
11:45 AM
BREAKOUT TRACK II
BEYOND THE BRIEF
Letting Go of Logic
By Chris Rawlinson, CEO & Co-Founder, 42Courses
The Audience You’re Paying For!
By Dr. Saad Liaquat, Chief Technology Officer, Boltlike Solutions
By Sheheryar Zakaria, VP, Emerging Technologies, Boltlike Solutions
By Faisal Paracha, Managing Director, Boltlike Solutions
Pakistan Got Influenced: The Good, the Bad & the Sponsored.
By Syed Noaman Asar, CEO, Oula
Mastering AI in Creative Operations
By Imagine Art
Zakria Amir, Head of Enterprise Solutions
12:00 PM
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01:00 PM
BREAKOUT TRACK III
THE IDEA ENGINE
COLLIDE: Turn Tension into Breakthrough Ideas
By Tay Guan Hin, APAC Regional Director at The One Club for Creativity
Man vs Machine: Who Owns the Idea?
By Affair X Symmetry Group
Sarah Moquim, Chief Content Officer, Symmetry Group & Chief of Stories, Affair Ai Studio
Adil Ahmed, Director & Co-Founder, Symmetry Group & CEO, AurionAi
Ali Kazmi, Co-Founder & Chief of Creative Affairs, Affair Ai Studio
Mehek Zafar Sangi, Co-Founder & Chief of Business – Strategic Affairs, Affair Ai Studio
Engineering Influence for the Unreasonable Audience
By WPP Media
Altamash Kohati, Senior Business Director, WPP Media
Arsalan Salim, Associate Business Director, WPP Media
Hassan Zia, Business Director, WPP Media
To Be Announced
By To Be Announced
10:30 AM
–
1:30 PM
MADSEMBLE
MADMENTORING SESSION
02:00 PM
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Onwards
NETWORKING
LUNCH
