AGENDA 2026
8:30 AM
–
9:30 AM
THE GATHERING
Registration and Breakfast
09:30 AM
–
10:30 AM
THE OPENING ACT
THE UNREASONABLE AGE
by Farheen Salman, Chairperson PAS & CEO, Ismail Foods
10:30 AM
–
11:30 AM
ACT I: THE DEEP END
THE CREATOR ECONOMY’S UNCOMFORTABLE TRUTH
The Strategic Case: Social First: Winning with culture that create conversations
By Jidanant Tanpithaksidh, Director Marketing, Beauty and Wellbeing
The Creative Case: To Be Announced
By Patangeer
The Business Case: Value ≠ Views: The Invoice Nobody Talks About
By Faisal Sheikh, CEO & Co-Founder, Jack of Digital
11:30 AM
–
12:55 PM
ACT II: THE PRESSURE
CHANGING MINDSET
TBC
By Faisal Razi, Director Marketing, EBM
Anti-MBA
By Chris Rawlinson, CEO & Co-Founder, 42CoursesTBC
By Arij Awais, Director Marketing & Growth, Foodpanda
12:55 PM
–
1:55 PM
NETWORK
LUNCH
01:55 PM
–
3:20 PM
ACT III: THE SHIFT
THE BLIND SPOT: Challenging assumptions. Uncovering truths. Finding the insight beneath the obvious.
Insight or Illusions
By Tatiana Vivienne Jouanneau, Global Chief Brand and Marketing Transformation Office
Pakistan Consumer 2030
By Arfa Syed, Sr. Vice President, Insights, Oula
03:20 PM
–
04:20 pM
ACT IV: THE SIGNAL
MEDIA – THE SIXTH SENSE
Topic: TBC
By WPP MEDIA
Sense & Sensibility in the Real World
Ahsan Sheikh, CEO, Kinetic Pakistan
Radjen van Wilsem, Group CEO, Librium Holding | CEO, CS Digital Media | Amsterdam, Netherlands
04:20 PM
–
04:45 PM
INSPIRATIONAL TALK
Algorithm of the Heart
By Bharat Avalani, Founder & CEO, Connecting the Dots Consultancy
04:45 PM
–
05:05 PM
AWARDS DISTRIBUTION
SIMORGH AWARDS
05:05 PM
–
05:25 PM
Act VI: THE LAST WORD
HOW TENSION AND CONFLICT BOOST CREATIVITY IN THE AGE OF AI
By Tay Guan Hin, APAC Regional Director for The One Club for Creativity
5:25 PM
–
5:35 PM
PAS
WRAP-UP
5:35 PM
–
Onwards
NETWORKING
TEA
8:45 AM
–
09:30 AM
BREAKOUT SESSION
Speaker
09:00 AM
–
11:30 PM
BREAKOUT SESSION
TRACK I
To Be Announced
By Bilal Qureshi, Co-Founder & Group CEOTo Be Announced
By WPP MediaTo Be Announced
By To Be Announced
How to Be Unreasonable! Your brand has been adapting to the feed.
By Ahmad Chagla, Creative Lead, Jack of DigitalBy Salman Abedin, Head of Strategy, Jack of Digital
11:00 AM
–
12:30 PM
BREAKOUT SESSION
TRACK II
Steal the Best: Timeless Brand-Building Secrets That Shape Today
By Tatiana Vivienne Jouanneau, Beauty & Wellbeing Marketing Demand LeadTo Be Announced
By Chris Rawlinson, CEO & Co-Founder, 42Courses
Catch Me If You Can: Planning for Audiences on the Move
By Sebastian Op het Veld, Co-Founder & Head of Programmatic, MyAdbooker
COLLIDE: Turn Tension into Breakthrough Ideas — A Hands-On Masterclass
By Tay Guan Hin, APAC Regional Director for The One Club for Creativity
12:30 PM
–
02:00 PM
BREAKOUT SESSION
TRACK III
Influencer Marketing
By Arfa Syed, Sr. Vice President, Insights, Oula
Man vs Human: Take part in this Live Experiement and see where it takes you!
Affair x Symmetry Group
By Adil Ahmed
Saraq Mouqim
Mehak Zafar
To Be Announced
By To Be Announced
The Fast & The Curious: Fuel your ads with AI
By Khalid Ahmed Farid, Founder & CEO, AdKraft AI
02:00 PM
–
2:45 PM
MADSEMBLE
MENTORING SESSION
02:00 PM
–
Onwards
NETWORKING
LUNCH
