Sebastian Op het Veld

Sebastian Op het Veld has spent more than a decade rethinking how Out-of-Home fits into an increasingly digital media world.

As co-founder of MyAdbooker, he works at the intersection of media, technology and product innovation, building the infrastructure that connects physical screens to the programmatic advertising ecosystem. His work spans everything from SSP and DSP integrations to audience measurement, dynamic pricing, contextual activation, retail media and new ways of making real-world media measurable and actionable.

Sebastian is particularly interested in what happens when OOH stops being treated as a collection of screens and starts being planned around people: where they are, how they move, what is happening around them, and what media can do next.