Archives: Speaker

With over two decades as a digital marketing trailblazer, Faisal Sheikh brings unparalleled expertise in leading transformative initiatives for a diverse portfolio of global clients. As the visionary co-founder and driving force behind Jack of Digital, his entrepreneurial spirit is not only shaping but actively innovating the ad-tech landscape in Pakistan. Faisal's deep industry insights and practical experience make him the ideal mentor to navigate the complexities and opportunities of marketing in today's connected world.

CEO of WPP Media in Pakistan, I lead a team of brilliant media strategists, digital innovators, and data specialists who deliver transformative growth for the world’s and the nation’s leading brands.

Over the past two decades, I’ve helped businesses navigate major technological shifts—bringing media owners, tech platforms, and brands together to create meaningful connections with audiences.

What energizes me most today is preparing our market for what’s next: embedding AI and addressable media into modern campaigns, developing young industry talent, and building long-term value for our clients.

Arfa Syed is a behavioural scientist, insights leader and human-centered AI researcher with more than 15 years of experience.

Her work sits t the intersection of consumer psychology, marketing research, brand strategy and transformation. She currently serves as Senior Vice President and partner at OULA, where she works with organizations to decode changing consumer behavior, cultural shifts and the forces shaping future markets.

She is also Chief Prompt Architect at MARK.ai, where her work explores the intersection of artificial intelligence, human cognition and decision-making. Across her career, Arfa has advised and worked with leading brands including Unilever, Nestlé, PepsiCo, Coca-Cola and Meta and so many more.

She is particularly interested in how AI is changing the way people think, learn, create, decide and interact, and what this means for brands, businesses and the future of human capability.

An international speaker and facilitator, Arfa has delivered multiple executive workshops and has presented at global industry platforms including ESOMAR. Her work today sits at the intersection of consumer futures, behavioral science, AI and human possibility, helping organizations understand not just where markets are going, but how people themselves are changing.

A Zero Award Creative. Still Hunting. Still Hungry.

For two decades, Ahmad has wrangled, written, and produced campaigns designed to move people, not juries. As the force behind Jack of Digital’s in-house creative unit, he built an end-to-end production engine from the ground up to own new spaces and unleash the next wave of hungry, mold-breaking talent.

Ahmad doesn’t chase fleeting, pre-programmed, cross-platform creatives. He engineers platform-specific strategies that demand attention and drive actual growth. Catch him live as he pulls back the curtain on what real, unreasonable creative leadership looks like today.

Salman is a Scholar Practitioner who thrives at the intersection of research and practical digital marketing applications. He has led digital marketing efforts in Pakistan and Canada and is now launching Creator Strategy and Influencer Partnerships at Jack of Digital. He has a Master’s degree from OCAD University in Strategic Foresight and Innovation and an MBA from IBA.

Salman believes culture eats strategy for breakfast. Join him as he explores the dimensions of culture and personality matching for digital marketing success.