Tatiana-Vivienne Jouanneau is a skilled Global profit brand-builder, an expert who has worked for over 80 International markets and lived in 20 countries and a believer in building the brand with “head, heart and hands”.
Tatiana-Vivienne is Logitech Marketing Transformation Officer and Global Head of Commercial Marketing. She leads 4.6$b net sale business across categories of Work and Play for the World Leader in Consumer Electronics, responsible for Marketing Transformation across Brand, organization and processes, strategic partnership, omnichannel and full eco system marketing for 8 different product categories, capability building for over 150 marketers, in-house creative and production agency, external agencies for multi-touch points (Communication, Creator, PR, Social, E-tail/Amazon and Retailers) brand investment mix and big consumer and cultural events.
In the previous role, Tatiana-Vivienne was Duracell Global Chief Marketing Officer and Duracell’s award-winning CMO. She led brand building in both B2C of one of the world largest consumer goods companies as well as established brand building framework for B2B marketing, Global partnership programs with Disney, Mattel, Hasbro, Movie-franchises (Cars and Star Wars), OEM market programs and children learnings in emerging markets.
Jidanant “Bo” Tanpitaksidh is a marketing and business leader with experience spanning FMCG, beauty, e-commerce, and luxury retail. Currently leading Beauty & Wellbeing for Unilever Thailand, she oversees a portfolio across Hair, Face, and Body, combining P&L leadership with brand building and social-first transformation.
Her career has taken her from creative beginnings to leadership roles at Lazada and Sephora, giving her a unique perspective across creativity, commerce, technology, and consumer culture. Bo is passionate about challenging conventional thinking, turning emerging consumer shifts into growth opportunities, and building brands that are both culturally relevant and commercially powerful.
Chris Rawlinson is the founder and CEO of 42courses.com, the learning company for people who hate corporate learning.
42courses built Cannes Lions’ global online training programmes and has taught teams at Google, Apple, Disney, HSBC, Volkswagen and the UK Government, with a faculty most business schools would envy: Rory Sutherland, Dan Ariely, Sir John Hegarty, Cindy Gallop and Piyush Pandey among them. The platform’s AI personalisation engine, designed and built in-house, adapts every course to each learner’s industry, role and goals.
Before that, Chris was Innovation Director for Ogilvy and WPP in Africa, helping take the network to be ranked No1 in the region for 5 years in a row. He teaches executive boards at London Business School, and in earlier lives hosted a drive-time radio show, flew as a commercial pilot and built intelligent homes for Sting and Madonna.
Shahzain Munir is Executive Director at EBM, carrying forward a third-generation legacy with a vision anchored in growth, innovation, and purpose. With over 14 years shaping brands and products, he has been behind some of Pakistan’s most iconic launches, including Cake Up, Sooper Soft Bakes, Chocolicious, Choco Lava, and Smile.
A George Washington University graduate, Shahzain established EBM’s New Product Development department, building a future-ready portfolio that has redefined snacking in Pakistan. Under his leadership, EBM secured Pakistan’s first Cannes Gold Glass Lion for the Schoolgirl Newscasters campaign, a global benchmark in purpose-driven marketing advancing gender equality and education.
Beyond the boardroom, Shahzain’s journey is equally dynamic. From learning to Vinyl at the age of 12 to becoming resident DJ at NYC’s legendary 1 Oak, he went on to represent Pakistan at Red Bull’s 3Style World Conference in Tokyo, the first and only DJ from the country to do so. He has also shared the stage with Will.I.Am, Avicii, Jay-Z, Leonardo DiCaprio, and more.
Blending business acumen with creative energy, Shahzain continues to keep EBM at the forefront of marketing and innovation in Pakistan.
Ammar Hassan is a CEO of BuyPass.ai. Before this, He was serving as CMO for Daraz and OLX. In the last 15 years, Ammar has developed to be a growth marketing thought leader with his unique views on brand, performance marketing, organizational behavior and data analytics.
At heart I have always been a storyteller. Long before job titles or roles, I was someone who collected moments, memories, and experiences—and tried to make sense of them through stories.
I’ve spent much of my career working as a marketer, facilitator, and communicator, including many years with Unilever, and I’ve been lucky to work with leaders and teams all over the world. What I’ve learned along the way is this: stories do what strategies and presentations can’t. They help people feel, connect, and act. That’s why I believe business storytelling is one of the most important leadership skills of the decade ahead.
It took me a long time to figure out how to do this well. I learned through trial and error, plenty of listening, and a fair few missteps. Today, the thing I enjoy most is watching a leader speak in a way that feels real—and seeing an audience lean forward because they’re genuinely engaged. That moment never gets old. It’s what gets me out of bed in the morning.
My friends like to call me a memory collector. I seek experiences. Every journey feels like a story waiting to be told. I take photographs, but for me they’re less about the image and more about the emotion behind it—another way of telling a story.
I’m the Founder and CEO of Connecting the Dots Consultancy and a Global Partner at Anecdote, the world’s largest business storytelling company. I also serve as Secretary General of the Asian Federation of Advertising Associations (AFAA), sit on the Global Board of the International Advertising Association (IAA), and in 2025, I became Adjunct Faculty at the Asia School of Business, in collaboration with MIT Sloan.
At the end of the day, my work is about helping people engage, influence and inspire with more authenticity, humanity, and impact—one story at a time.
Sheikh Adil Hussain – GM Beauty & Well being Pakistan at Unilever (Sheikh Adil Hussain, a distinguished marketing leader, has a legacy of transforming iconic brands and driving strategic growth across industries.
As General Manager of Beauty & Wellbeing Pakistan at Unilever, he spearheads category growth, brand innovation, and consumer engagement. Previously Chief Marketing Officer at Tapal Tea, Director Marketing at Shan Foods and Henkel, he played a pivotal role in shaping market-leading strategies and strengthening brand equity across local, regional and global roles in Pakistan, GCC and Germany.
With over two decades of experience, he has held key leadership positions, including Marketing Director & Founding Partner at WUNDERNERF, Board Member at Gillette Pakistan and Fauji Meat Limited, and Visiting Faculty at KSBL and IBA. His diverse expertise across FMCG, beauty, home care, and hot beverages reflects his deep understanding of consumer behavior and brand storytelling.
Beyond corporate leadership, he has shaped the marketing landscape as part of the Pakistan Advertisers Society’s executive council, conducted workshops on Marketing 101 and Effie case writing, and judged Effie Pakistan for six consecutive years. A qualified board director, he further broadened his expertise with a Football Business Management diploma from the Johan Cruyff Institute.”
Rifah Qadri is an award-winning marketing leader and the Executive Director of Marketing & Corporate Communications at easypaisa, where she is leading the launch of Pakistan’s first digital bank. With 18 years of experience across fintech, tech, and retail, she has built purpose-driven campaigns that blend impact with commercial success. Her work has earned global recognition, including the Courageous Client Award at the Caples Awards UK and Industry Leader of the Year at Dragons of Pakistan, and she has served on international juries such as Cannes Lions and Spikes Asia.
Asima Haq is the Commercial Lead (General Manager) for Beauty & Wellbeing at Unilever Thailand, with 25 years of experience in shaping brands, transforming businesses and inspiring teams across Pakistan, Indonesia, the Middle East, Arabia and Thailand.
Her journey spans a rich portfolio of categories, from beauty and personal care to hot beverages and foods, including work on iconic brands such as LUX, Sunsilk, Ponds, Lifebuoy, Knorr and Lipton. This gives her a rare, cross-cultural lens on what it takes to transform legacy brands into lighthouse brands that continue earning relevance, trust and love across generations.
Having led through changing consumer expectations, economic uncertainty and relentless pressure for growth, Asima believes the most powerful marketers are not just responders to change—they are creators of possibility: bold enough to challenge convention, disciplined enough to deliver today and imaginative enough to build what tomorrow demands.
