Farheen was at Unilever for 2 decades and worked across multiple categories within Home & Personal Care, leading iconic brands such as Fair & Lovely, Lux, Wall’s and Knorr.
From 2014 to 2016, Farheen was based in Turkey as Brand Development Director, Ice Cream for North Africa, Middle East & Turkey, where she partnered with the global team to design an innovation and communication program: Upon returning to Pakistan in 2016, she joined the Unilever Pakistan Board as Foods & Refreshment Lead and also served as Director of the Unilever Pakistan Foods Limited Board, during which time she and her team proudly won 8 PAS Awards in a single year.
In January 2021, Farheen was appointed CEO & President for Lipton Teas and Infusions for Bangladesh, Sri Lanka, and Pakistan region. During her tenure, she successfully led the business transformation from a corporate to a private equity strategy with a strong focus on distribution expansion, portfolio premiumization & ERP implementation.
Farheen is now embarking on a new exciting journey as CEO of the Food Division (Candyland & Bisconni) at Ismail Industries. Alongside this executive role, she continues to contribute to the wider industry as the current Chairperson of the Pakistan Advertisers’ Society (PAS).
Farheen is a mother of two boys and prides herself on her purpose in life, which she describes as an “unapologetic drive to create balance between being a resilient business leader and a deeply-committed mom”.
Anton Reyniers is a seasoned creative and communications strategist, currently Head of Strategy at We Are Social Singapore. With two decades of experience spanning agency and client roles across APAC, the UK and the Middle East, Anton brings a uniquely wide-ranging perspective.
Before joining We Are Social, he shaped regional partner marketing creative at Netflix for APAC and led Google’s creative agency partnerships in the region. His agency background includes strategy leadership at Impact BBDO Dubai, and key roles with prestigious agencies such as BBH, JWT and Ogilvy, working on major clients including Nestlé, Coca Cola, Unilever and the Singapore Tourism Board.
At MADsemble, Anton will share hard-won insights on how brands can stay distinctive in an era of algorithmic sameness, harnessing data and AI while preserving the human spark that drives cultural relevance.
With over 20 years of experience in advertising, Naila Fattouh has mastered the business, strategy and craft of producing communication that transcends borders to make an impact for her clients.
Launching her career at Bates in 2004 and soon after moving to BBDO in 2008, Naila managed mega brands like PepsiCo, Mars, Barclay’s, Heineken and many more, proving her acumen for driving business results and her strategic planning abilities.
Her focus on strategy helped her take on the first Strategy Director role at Impact BBDO Cairo, setting up the department in 2014. Her expertise was noticed by FP7McCann as she moved in 2016 to lead the Strategy Department there, helping her win an accolade of global, regional and local awards and acknowledgement including Cannes, Lynx, D&AD, LIA and many more.
Her ability to shape the business earned her the General Manager position at FP7McCann in 2018, only to catch Impact BBDO’s attention once again, bringing her back to lead the Cairo operation as the CEO in 2020. Since then, the business has doubled and BBDO Cairo managed to win the only Cannes Film in the region in 2024, and the first for any Egyptian agency in the last 12 years.
Jidanant “Bo” Tanpitaksidh is a marketing and business leader with experience spanning FMCG, beauty, e-commerce, and luxury retail. Currently leading Beauty & Wellbeing for Unilever Thailand, she oversees a portfolio across Hair, Face, and Body, combining P&L leadership with brand building and social-first transformation.
Her career has taken her from creative beginnings to leadership roles at Lazada and Sephora, giving her a unique perspective across creativity, commerce, technology, and consumer culture. Bo is passionate about challenging conventional thinking, turning emerging consumer shifts into growth opportunities, and building brands that are both culturally relevant and commercially powerful.
Chris Rawlinson is the founder and CEO of 42courses.com, the learning company for people who hate corporate learning.
42courses built Cannes Lions’ global online training programmes and has taught teams at Google, Apple, Disney, HSBC, Volkswagen and the UK Government, with a faculty most business schools would envy: Rory Sutherland, Dan Ariely, Sir John Hegarty, Cindy Gallop and Piyush Pandey among them. The platform’s AI personalisation engine, designed and built in-house, adapts every course to each learner’s industry, role and goals.
Before that, Chris was Innovation Director for Ogilvy and WPP in Africa, helping take the network to be ranked No1 in the region for 5 years in a row. He teaches executive boards at London Business School, and in earlier lives hosted a drive-time radio show, flew as a commercial pilot and built intelligent homes for Sting and Madonna.
Shahzain Munir is Executive Director at EBM, carrying forward a third-generation legacy with a vision anchored in growth, innovation, and purpose. With over 14 years shaping brands and products, he has been behind some of Pakistan’s most iconic launches, including Cake Up, Sooper Soft Bakes, Chocolicious, Choco Lava, and Smile.
A George Washington University graduate, Shahzain established EBM’s New Product Development department, building a future-ready portfolio that has redefined snacking in Pakistan. Under his leadership, EBM secured Pakistan’s first Cannes Gold Glass Lion for the Schoolgirl Newscasters campaign, a global benchmark in purpose-driven marketing advancing gender equality and education.
Beyond the boardroom, Shahzain’s journey is equally dynamic. From learning to Vinyl at the age of 12 to becoming resident DJ at NYC’s legendary 1 Oak, he went on to represent Pakistan at Red Bull’s 3Style World Conference in Tokyo, the first and only DJ from the country to do so. He has also shared the stage with Will.I.Am, Avicii, Jay-Z, Leonardo DiCaprio, and more.
Blending business acumen with creative energy, Shahzain continues to keep EBM at the forefront of marketing and innovation in Pakistan.
Ammar Hassan is a CEO of BuyPass.ai. Before this, He was serving as CMO for Daraz and OLX. In the last 15 years, Ammar has developed to be a growth marketing thought leader with his unique views on brand, performance marketing, organizational behavior and data analytics.
At heart I have always been a storyteller. Long before job titles or roles, I was someone who collected moments, memories, and experiences—and tried to make sense of them through stories.
I’ve spent much of my career working as a marketer, facilitator, and communicator, including many years with Unilever, and I’ve been lucky to work with leaders and teams all over the world. What I’ve learned along the way is this: stories do what strategies and presentations can’t. They help people feel, connect, and act. That’s why I believe business storytelling is one of the most important leadership skills of the decade ahead.
It took me a long time to figure out how to do this well. I learned through trial and error, plenty of listening, and a fair few missteps. Today, the thing I enjoy most is watching a leader speak in a way that feels real—and seeing an audience lean forward because they’re genuinely engaged. That moment never gets old. It’s what gets me out of bed in the morning.
My friends like to call me a memory collector. I seek experiences. Every journey feels like a story waiting to be told. I take photographs, but for me they’re less about the image and more about the emotion behind it—another way of telling a story.
I’m the Founder and CEO of Connecting the Dots Consultancy and a Global Partner at Anecdote, the world’s largest business storytelling company. I also serve as Secretary General of the Asian Federation of Advertising Associations (AFAA), sit on the Global Board of the International Advertising Association (IAA), and in 2025, I became Adjunct Faculty at the Asia School of Business, in collaboration with MIT Sloan.
At the end of the day, my work is about helping people engage, influence and inspire with more authenticity, humanity, and impact—one story at a time.
A Zero Award Creative. Still Hunting. Still Hungry.
For two decades, Ahmad has wrangled, written, and produced campaigns designed to move people, not juries. As the force behind Jack of Digital’s in-house creative unit, he built an end-to-end production engine from the ground up to own new spaces and unleash the next wave of hungry, mold-breaking talent.
Ahmad doesn’t chase fleeting, pre-programmed, cross-platform creatives. He engineers platform-specific strategies that demand attention and drive actual growth. Catch him live as he pulls back the curtain on what real, unreasonable creative leadership looks like today.
Sheikh Adil Hussain – GM Beauty & Well being Pakistan at Unilever (Sheikh Adil Hussain, a distinguished marketing leader, has a legacy of transforming iconic brands and driving strategic growth across industries.
As General Manager of Beauty & Wellbeing Pakistan at Unilever, he spearheads category growth, brand innovation, and consumer engagement. Previously Chief Marketing Officer at Tapal Tea, Director Marketing at Shan Foods and Henkel, he played a pivotal role in shaping market-leading strategies and strengthening brand equity across local, regional and global roles in Pakistan, GCC and Germany.
With over two decades of experience, he has held key leadership positions, including Marketing Director & Founding Partner at WUNDERNERF, Board Member at Gillette Pakistan and Fauji Meat Limited, and Visiting Faculty at KSBL and IBA. His diverse expertise across FMCG, beauty, home care, and hot beverages reflects his deep understanding of consumer behavior and brand storytelling.
Beyond corporate leadership, he has shaped the marketing landscape as part of the Pakistan Advertisers Society’s executive council, conducted workshops on Marketing 101 and Effie case writing, and judged Effie Pakistan for six consecutive years. A qualified board director, he further broadened his expertise with a Football Business Management diploma from the Johan Cruyff Institute.”
