Syed Noaman Asar

Noaman Asar is CEO of Oula (Private) Limited and has 28 years of experience in marketing, market research and brand strategy. His career includes work on leading brands such as Ariel, Pampers, Sunbulah, Olper’s, Nestlé and Pepsi.

He launched Millward Brown in Pakistan in 2014 and helped establish Kantar in the country. Over the past five years, he has launched Oula (In cooperation with Kantar), building it into one of Pakistan’s leading marketing research agencies.

Noaman began his career at Procter & Gamble in 1998, where he became responsible for its advertising copy testing system for the Middle East and North Africa. He later worked in marketing with Al-Ghurair Foods and Sunbulah in the Middle East and led the Planning department at JWT Pakistan from 2010 to 2014.

Known for his understanding of brands, audiences and communication, Noaman is a respected strategist in communication and branding. He has also taught as a visiting professor at Karachi School for Business & Leadership (KSBL) and Ziauddin University.