Archives: Speaker

Radjen van Wilsem is a Dutch entrepreneur, investor and media executive with a long track record of building, investing in and scaling businesses at the intersection of media, technology and the physical world.

As Group CEO of Librium Holding and CEO of CS Digital Media, Radjen combines an investor’s perspective with hands-on experience building companies and developing new markets. He has been closely involved in the transformation of Out-of-Home from a predominantly traditional medium into an increasingly digital, data-driven and connected part of the media ecosystem.

Radjen also founded MyAdbooker, an early dedicated programmatic platform for Digital Out-of-Home, helping connect outdoor media inventory with the wider digital advertising market.

Khalid has spent two decades in marketing, working across 200+ campaigns, including some of P&G’s best-known brands such as Ariel, Head & Shoulders and Pantene, alongside 15+ years in business management.

Now, as Founder & CEO of AdKraft AI, he’s putting that experience to a new test: what happens when decades of advertising thinking meet AI? AdKraft brings strategy, creative development, production, research, ad-testing and learning together in one advertising platform.

Ahsan Sheikh is one of Pakistan’s most respected voices in the Out-of-Home advertising industry and serves as the WOO Ambassador for Pakistan — the first appointment of its kind for the country — representing the prestigious World Out of Home Organisation (WOO), the global body that unites the OOH industry across more than 60 countries, advocates for industry standards, and drives the advancement of Out-of-Home advertising worldwide.

As CEO of Kinetic Pakistan, the country’s largest and only internationally affiliated OOH agency, Ahsan has been at the forefront of transforming how Out-of-Home advertising is planned, bought, and delivered in Pakistan — pioneering Digital OOH, co-launching Pakistan’s first Programmatic DOOH ecosystem, and introducing the integrated data-based OOH agency model to the market.

A prolific thought leader and advocate for the convergence of technology, data, and smart city development, his work has contributed significantly to redefining OOH’s role in overall media strategy and positioning Pakistan’s advertising industry on the global stage.

Ahsan holds degrees from LUMS and The College of Wooster (USA), is a member of the Phi Beta Kappa Society, and is the Immediate Past President of the LUMS SDSB Alumni Association.

Faisal Sheikh is the CEO of Jack of Digital, Pakistan’s media enablers for TikTok, Snapchat and Yango Ads, as well as ad-tech solutions such as AppsFlyer, Triple Whale and Integral Ad Science (IAS).

He generally prefers anonymity, a rare genetic mutation gives him a strong propensity for loud opinions on shifting consumer behavior and the media landscape. But when clarity strikes, he can’t help but evangelize Digital & Data adoption for brands, convinced that Digital Transformation isn’t optional—it’s the only thing standing between us and the next zombie apocalypse.

Faisal holds two post-graduate degrees from SZABIST: an MBA in Marketing & MIS and an MS in Management Sciences specializing in eCRM, along with a Digital Marketing certification from the Digital Marketing Institute, Ireland, and a Management & Leadership credential from MIT Sloan School of Management, United States.

Arfa Syed is a behavioural scientist, insights leader and human-centered AI researcher with more than 15 years of experience.

Her work sits t the intersection of consumer psychology, marketing research, brand strategy and transformation. She currently serves as Senior Vice President and partner at OULA, where she works with organizations to decode changing consumer behavior, cultural shifts and the forces shaping future markets.

She is also Chief Prompt Architect at MARK.ai, where her work explores the intersection of artificial intelligence, human cognition and decision-making. Across her career, Arfa has advised and worked with leading brands including Unilever, Nestlé, PepsiCo, Coca-Cola and Meta and so many more.

She is particularly interested in how AI is changing the way people think, learn, create, decide and interact, and what this means for brands, businesses and the future of human capability.

An international speaker and facilitator, Arfa has delivered multiple executive workshops and has presented at global industry platforms including ESOMAR. Her work today sits at the intersection of consumer futures, behavioral science, AI and human possibility, helping organizations understand not just where markets are going, but how people themselves are changing.