Faisal Sheikh

Faisal Sheikh is the CEO of Jack of Digital, Pakistan’s media enablers for TikTok, Snapchat and Yango Ads, as well as ad-tech solutions such as AppsFlyer, Triple Whale and Integral Ad Science (IAS).

He generally prefers anonymity, a rare genetic mutation gives him a strong propensity for loud opinions on shifting consumer behavior and the media landscape. But when clarity strikes, he can’t help but evangelize Digital & Data adoption for brands, convinced that Digital Transformation isn’t optional—it’s the only thing standing between us and the next zombie apocalypse.

Faisal holds two post-graduate degrees from SZABIST: an MBA in Marketing & MIS and an MS in Management Sciences specializing in eCRM, along with a Digital Marketing certification from the Digital Marketing Institute, Ireland, and a Management & Leadership credential from MIT Sloan School of Management, United States.