Tay Guan Hin

Tay Guan Hin serves as the APAC Regional Director for The One Club for Creativity, overseeing the elevation of awards, programming, partnerships, and regional membership. As the former Creative Chairman of BBDO Singapore, he has left an indelible mark on the creative industry, working with global agencies like Saatchi & Saatchi, Wunderman Thompson, Grey, and Leo Burnett. Guan Hin’s digital engagement strategies have transformed brands such as Visa, Unilever, Audi, MOHH, and Shell, helping them navigate market challenges and strengthen their market presence.

His debut book, Collide: Embracing Conflict to Boost Creativity, published by Penguin Random House SEA, swiftly became an Amazon and Straits Times best-seller. Guan Hin has held prestigious roles, including being the Jury President at the Cannes Lions and other renowned international events. A sought-after keynote speaker, he has delivered his insights at prestigious events such as The One Club’s Creative Executive Summit, One Show China, One Asia, TEDx, Spikes Asia, and AdFest, as well as to leading companies like Tencent and Meta.

Dedicated to mentoring, Guan Hin founded Singapore’s first student awards program and continues supporting young talent development. His leadership in innovation was further recognised during his presidency of the Asia Professional Speakers Association, cementing his status as a key figure in driving Creativity and nurturing the next generation of creative leaders.