Tay Guan Hin

Tay Guan Hin is APAC Regional Director at The One Club for Creativity, overseeing awards, programming, partnerships, and membership across the region. Formerly Creative Chairman of BBDO Singapore, he has held senior creative roles at leading global agencies including Saatchi & Saatchi, Wunderman Thompson, Grey, and Leo Burnett, working with brands such as Visa, Unilever, Audi, and Shell.

He is the author of Collide: Embracing Conflict to Boost Creativity, an Amazon and Straits Times bestseller published by Penguin Random House SEA. A former Cannes Lions Jury President and sought-after international keynote speaker, Guan Hin has spoken at TEDx, Spikes Asia, AdFest, One Show China, and for companies including Meta and Tencent.

A long-time advocate for creative education and mentorship, he is committed to developing the next generation of creative talent and advancing creativity across Asia-Pacific.