Tatiana Vivienne Jouanneau

Tatiana-Vivienne Jouanneau is a skilled Global profit brand-builder, an expert who has worked for over 80 International markets and lived in 20 countries and a believer in building the brand with “head, heart and hands”.

Tatiana-Vivienne is Logitech Marketing Transformation Officer and Global Head of Commercial Marketing. She leads 4.6$b net sale business across categories of Work and Play for the World Leader in Consumer Electronics, responsible for Marketing Transformation across Brand, organization and processes, strategic partnership, omnichannel and full eco system marketing for 8 different product categories, capability building for over 150 marketers, in-house creative and production agency, external agencies for multi-touch points (Communication, Creator, PR, Social, E-tail/Amazon and Retailers) brand investment mix and big consumer and cultural events.

In the previous role, Tatiana-Vivienne was Duracell Global Chief Marketing Officer and Duracell’s award-winning CMO. She led brand building in both B2C of one of the world largest consumer goods companies as well as established brand building framework for B2B marketing, Global partnership programs with Disney, Mattel, Hasbro, Movie-franchises (Cars and Star Wars), OEM market programs and children learnings in emerging markets.