Jidanant Bo Tanpitaksidh

Jidanant “Bo” Tanpitaksidh is a marketing and business leader with experience spanning FMCG, beauty, e-commerce, and luxury retail. Currently leading Beauty & Wellbeing for Unilever Thailand, she oversees a portfolio across Hair, Face, and Body, combining P&L leadership with brand building and social-first transformation.

Her career has taken her from creative beginnings to leadership roles at Lazada and Sephora, giving her a unique perspective across creativity, commerce, technology, and consumer culture. Bo is passionate about challenging conventional thinking, turning emerging consumer shifts into growth opportunities, and building brands that are both culturally relevant and commercially powerful.