Archives: Speaker

Ammar Hassan is a CEO of BuyPass.ai. Before this, He was serving as CMO for Daraz and OLX. In the last 15 years, Ammar has developed to be a growth marketing thought leader with his unique views on brand, performance marketing, organizational behavior and data analytics.

A strategic and transformative C-suite professional with over 25 years of corporate and entrepreneurial experience. He has a varied sector experience including the media, marketing communications, and digital sectors. He has led companies and spearheaded brand transformations, strategic alliances, campaigns, and introduced market-disrupting technology rollouts. At this year’s Madsemble 2026, Faisal is proud to represent Boltlike Solutions’ collective efforts in introducing next-generation media industry intelligence measurement data analytics platforms. This innovative software and service suite is designed to establish a new benchmark for television and digital audience measurement metrics in Pakistan.

A media strategy and business leadership executive at WPP Media, with experience driving marketing transformation, commercial growth, and portfolio leadership for tier-one global and regional brands. Expertise spans integrated 360-degree planning, AI driven media analytics, and crisis sentiment management, connecting business strategy, technology, and execution to solve complex brand challenges and deliver sustainable growth.

Passionate about emerging platforms, advanced data models, and the evolving role of media innovation, with a focus on mentoring high-performing teams, challenging conventional strategies, and encouraging teams to uncover the true narrative that data is telling.

A data and digital strategy professional at WPP Media, with experience across leading brands, driving digital transformation and solving business and marketing challenges through data, technology, and media. Experience spans digital transformation, data-driven planning, audience intelligence, and emerging technology, with a focus on connecting strategy, technology, and execution to deliver meaningful change.

Passionate about emerging platforms, new models of media, and the evolving role of technology in marketing, with a focus on challenging conventional thinking and creating more effective ways for brands to connect with people.

A media and marketing leader who has partnered with leading local and global brands, driving growth through data, creativity and innovation.

Passionate about challenging conventional thinking and developing talent, he champions an integrated, insight-led approach to marketing helping brands navigate an evolving media landscape and unlock new opportunities for growth.

Sheikh Adil Hussain – GM Beauty & Well being Pakistan at Unilever (Sheikh Adil Hussain, a distinguished marketing leader, has a legacy of transforming iconic brands and driving strategic growth across industries.

As General Manager of Beauty & Wellbeing Pakistan at Unilever, he spearheads category growth, brand innovation, and consumer engagement. Previously Chief Marketing Officer at Tapal Tea, Director Marketing at Shan Foods and Henkel, he played a pivotal role in shaping market-leading strategies and strengthening brand equity across local, regional and global roles in Pakistan, GCC and Germany.

With over two decades of experience, he has held key leadership positions, including Marketing Director & Founding Partner at WUNDERNERF, Board Member at Gillette Pakistan and Fauji Meat Limited, and Visiting Faculty at KSBL and IBA. His diverse expertise across FMCG, beauty, home care, and hot beverages reflects his deep understanding of consumer behavior and brand storytelling.

Beyond corporate leadership, he has shaped the marketing landscape as part of the Pakistan Advertisers Society’s executive council, conducted workshops on Marketing 101 and Effie case writing, and judged Effie Pakistan for six consecutive years. A qualified board director, he further broadened his expertise with a Football Business Management diploma from the Johan Cruyff Institute.”

Rifah Qadri is an award-winning marketing leader and the Executive Director of Marketing & Corporate Communications at easypaisa, where she is leading the launch of Pakistan’s first digital bank. With 18 years of experience across fintech, tech, and retail, she has built purpose-driven campaigns that blend impact with commercial success. Her work has earned global recognition, including the Courageous Client Award at the Caples Awards UK and Industry Leader of the Year at Dragons of Pakistan, and she has served on international juries such as Cannes Lions and Spikes Asia.