Hassan Zia

A media strategy and business leadership executive at WPP Media, with experience driving marketing transformation, commercial growth, and portfolio leadership for tier-one global and regional brands. Expertise spans integrated 360-degree planning, AI driven media analytics, and crisis sentiment management, connecting business strategy, technology, and execution to solve complex brand challenges and deliver sustainable growth.

Passionate about emerging platforms, advanced data models, and the evolving role of media innovation, with a focus on mentoring high-performing teams, challenging conventional strategies, and encouraging teams to uncover the true narrative that data is telling.