Arsalan Salim

A data and digital strategy professional at WPP Media, with experience across leading brands, driving digital transformation and solving business and marketing challenges through data, technology, and media. Experience spans digital transformation, data-driven planning, audience intelligence, and emerging technology, with a focus on connecting strategy, technology, and execution to deliver meaningful change.

Passionate about emerging platforms, new models of media, and the evolving role of technology in marketing, with a focus on challenging conventional thinking and creating more effective ways for brands to connect with people.