Our Sessions

Culture Forward: Connecting with Gen Z
Beyond Aesthetics: The Future of Creativity & Design
The Payback Playbook: Driving Effectiveness in Marketing
AI: Turbocharge your Marketing Now!

SCHEDULE

OUR FULL AGENDA

Day 1 - Wednesday, September 25 2024

09:00
–
09:30

INAUGURAL SESSION
Welcome Remarks: Farheen Salman Amir – Chairperson, PAS & President BSPAN & GM Pakistan, Lipton Teas and Infusions

09:30
–
10:15

OPENING KEYNOTE
Sudhir Sitapati – MD & CEO, Godrej Consumer Products

10:15 – 10:30

NETWORKING TEA

10:30
–
11:40

BUILDING ICONIC BRANDS

11:40
–
12:00

EXPERT BRIEFING
The Mistakes We Make, The Lessons We Take
Dolly Saidy – Founder & MD, MintMENA

12:00
–
1:10

THE PAYBACK PLAYBOOK: DRIVING EFFECTIVENESS IN MARKETING
Session Lead: Saad Tawwab Rao – Chief Marketing Officer, Samsung Pakistan & Afghanistan

1:10
–
1:25

EXPERT BRIEFING
Quantica: Where Data Meets Marketing Excellence
Asif Aziz, President Enterprise Solutions, Jazz

1:25 – 2:10

Lunch

2:10
–
2:55

KEYNOTE
The Fundamentals of Business Growth
Samar Hayat – CEO, Tapal

2:55
–
3:55

Culture Forward: Connecting with Gen Z
Session Lead: Sheikh Adil Hussain – Marketing Director Haircare, Unilever Pakistan

3:55
–
4:55

DAY 1 CLOSING: ADVERTISING, WHO CARES?
Keynote Speaker: David Wheldon – Former Chief Communications & Marketing Officer, RBS & President Emeritus, World Federation of Advertisers

Day 2 - Thursday, September 26 2024

08:30 – 09:00

Networking Tea

09:00
–
09:45

OPENING KEYNOTE
What Fanatical Fans Can Teach Consumer Brands About Growth
Mark Adams – Managing Partner (Innovation), Mach49

09:45
–
10:05

EXPERT BRIEFING
OTT Innovations – New Opportunities for Advertisers
Aamer Ejaz – President Digital Platforms, Jazz

10:05 – 10:20

Networking Tea

10:20
–
10:50

CHANGING MINDSETS
The Ultimate Guide to Becoming a Bad Marketer in 2024
Ammar Hassan – Fractional CMO & CGO

10:50
–
11:45

AI – TURBOCHARGE YOUR MARKETING NOW
Session Lead: Abbas Arslan – SVP Marketing AI CMO

11:45
–
12:05

EXPERT BRIEFING
The Primal Advantage
Ahsan Sheikh – CEO, Kinetic

12:05
–
12:15

JUBILEE ACTIVE
Rejuvenate with Mantaha
Mantaha Tareen

12:15 – 1:00

Lunch

1:00
–
2:00

BREAKOUT SESSIONS
You can view our Breakout Sessions here.

2:00
–
2:45

RITBOT LIVE DEMONSTRATION
David Wheldon – Former Chief Communications & Marketing Officer, RBS & President Emeritus, World Federation of Advertisers

2:45
–
3:05

AGENCY TALK
Ahmed Kapadia – Chairman & CEO, Synergy Group
Faizan Syed – Founder & CEO, East River

3:05
–
3:45

BEYOND AESTHETICS: THE FUTURE OF CREATIVITY & DESIGN

3:45
–
4:00

CONFERENCE WRAP-UP
Asima Haq – Director (Beauty & Wellbeing and Personal Care), Unilever Pakistan

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