Competing on Consumer Journeys
The past decade has created “empowered” consumers – experts in finding what they want, engaging with brands on their terms and expecting the products they love to be available on-demand at their doorstep at a rock-bottom price. For companies to stay ahead of their consumers, they must leverage emerging technologies, processes, and organizational structures, restoring the balance of power and creating new value for brands and buyers alike.

Marketers need to increasingly manage the hyper-personalized journeys of their customers as they would any product. The session will highlight similarities and differences in consumer journeys across industries, with an emphasis on sharing and applying learnings and best practices. The session will also provide an overview of local and global best practices for understanding and using consumer insights.

Session Chair

Fawad Ahmed – Director, Strategy & Digital Transformation – Unilever Pakistan

Panel Discussion:

Maria Gedeon – CEO – Gedeon, Mohr & Partners
Kiranjeet Purba – Sr. Director, Strategic Partnerships & AdTech – foodpanda
Ahsan Maykan – Vice President, Consumer Marketing & Digital Platforms – Telenor

Rifah QadriHead of Marketing & Corporate Communications, easypaisa


Lex BradshawZanger


Ammar HassanChief Marketing Officer, Daraz
Kiranjeet Purba Senior Director for Strategic Partnerships & AdTech (APAC), foodpanda
Kazim MujtabaChief Commercial Officer, Jazz
Usman MuneerGeneral Manager Saudi Arabia, Beiersdorf
Narmeen KhanManaging Director Malaysia & Singapore, Mondolez
Fawad AhmedDirector Strategy & Digital Transformation, Unilever Pakistan