Archives: Breakouts

Debate, choose, and walk away with a checklist of a highly effective marketer and advertising professional, based on 100 years of wisdom – true principles that remain real today.

Your brand has been adapting to the feed. In 45 minutes, that changes.

The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man”. George Bernard Shaw wrote that over a century ago, and it is the exact blueprint for surviving the modern algorithm. In a feed that brutally punishes average and endlessly scrolls past “safe,” adapting to the feed is a death sentence for your brand. Reasonable gets ignored.

For years, producing advertising has meant making trade-offs between speed, cost and quality. AdKraft AI is challenging that equation, and we’re putting it to the test on a real brief.

Using AdKraft AI, we’ll take one brief through the complete creative journey from strategic theme and big ideas to script, characters, moodboard, storyboard and video generation bringing it all together into a finished ad within 45 minutes.

Session attendees will also receive an exclusive 20% off on any projects with AdKraft AI.

The session closes with the final reveal, an open Q&A and a quick quiz, with the winner receiving 50% off.

Register early and save a seat for yourself!

Why distinctiveness is your brand’s most valuable currency

A practical workshop for entrepreneurs and business leaders to help them discover whats holding them back and how to identify their next successful strategy

Television, digital and streaming each hide your audience differently. Forty-five minutes on how to see each one.

Pakistani brands reach their audience across television, digital video and, increasingly, connected TV. Each screen is bought differently, reported differently, and hides the viewer in a different way. Television reports ratings, digital reports views, and connected TV is largely not measured at all.

This hands-on session looks at each screen through an instrument built for it, using independent audience data developed for this market. Attendees who register their brand or category in advance will see their own picture in the room, and leave with a clearer sense of who they are actually paying to reach.

Every participant receives 15 days of access to explore their category further.

Format: 45-minute deep dive, hands-on
For: brand marketers, media planners, digital and agency strategy teams

Influencer marketing in Pakistan is moving from experimentation to serious creator power attracting an increased share of investments from brands.

But what is really happening behind the reels, reach and follower counts?

OULA and PAS’s latest report on the Dynamics of Influencer Marketing in Pakistan explores what is working, what isn’t, the key barriers, and where the industry is headed next.

We’ll unpack the hype comparing our self to global markets, share our perspective on the future of influence, and then hand the mic to some of Pakistan’s biggest influencer-marketing spenders to discuss what they are investing in, what they have learned, and what comes next.

To Be Announced

An interactive, hands-on masterclass

This fast-paced, interactive 45-minute masterclass takes the ideas from COLLIDE off the stage and puts them into practice. Instead of simply hearing why conflict matters, participants will experience how opposing perspectives can generate better ideas. Working through a real business challenge, participants will identify the tensions hiding inside the problem: competing customer needs, conflicting priorities, old assumptions versus new realities, human judgement versus AI efficiency.

Using practical tools from the COLLIDE methodology, participants will learn how to deliberately bring opposing ideas together and use that friction to uncover unexpected possibilities.

Participants will learn how to:

• Identify the hidden tensions inside a business challenge
• Use conflict to break predictable patterns of thinking
• Challenge the first and most obvious answer
• Combine opposing perspectives to generate unexpected possibilities
• Use AI as a creative sparring partner rather than an answer machine

Participants leave with a simple methodology they can apply immediately to strategy, innovation, and creative problem-solving.

What happens when human creativity goes head to head with AI?

In this live creative experiment, participants will be divided into two sides and given the same brief, the same time and the same challenge. One side will develop the big idea the traditional way, relying entirely on human instinct, insight and imagination. The other will develop the big idea with AI as its creative partner.

Once the ideas are locked, the competition ends and everyone gets access to AI. Teams will then bring their ideas to life as films, reels and visual content using AI tools.
The session goes beyond learning how to use AI. It explores a bigger question facing the creative industry today: Does AI make the idea better, or simply make us faster?

Participants leave having experienced both sides of the creative process, with a practical understanding of where human thinking matters, where AI adds value, and what becomes possible when the two come together.

Let me know your thoughts and we can start building this out further.