SCHEDULE
OUR FULL AGENDA
08:15
–
09:00
Registration
09:00
–
10:30
Inaugural Session
Welcome Address: Dr. Zeelaf Munir – Chairperson, PAS / Managing Director & CEO, EBM
Keynote: The Art of Pivoting
Aamir Ibrahim – CEO, Jazz
10:30 – 10:45
Networking Tea
10:45
–
12:15
Competing on Consumer Journeys
Session Chair: Fawad Ahmed (Director, Strategy & Digital Transformation – Unilever Pakistan)
12:15
–
12:45
Keynote: Why Famously Effective Brands Keep Looking for Trouble
Måns Tesch – Chief Strategy Officer, Grey Group (Asia Pacific, Middle East & Africa
Måns Tesch – Chief Strategy Officer, Grey Group (Asia Pacific, Middle East & Africa
12:45
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13:15
Keynote: The New Digital World Order
Khurram Hamid – Co-Founder, Web3 Institute
Khurram Hamid – Co-Founder, Web3 Institute
13:15 – 14:00
Lunch
14:00
–
14:30
Breaking Barriers & Transforming Teams
Keynote: Musharaf Hai (Advisory Partner – August Leadership)
Keynote: Musharaf Hai (Advisory Partner – August Leadership)
14:30
–
16:30
Generative AI: Hype, Reality & Potential – Now & Tomorrow
Session Chair: Asad ur Rehman (CEO – So&So Partnerships)
Session Chair: Asad ur Rehman (CEO – So&So Partnerships)
16:30
–
17:00
Major Supertrends Impacting the World from Now to 2050
Keynote: Daniel Kafer (Founder – Future Advice Ltd.)
Keynote: Daniel Kafer (Founder – Future Advice Ltd.)
08:45 – 09:15
Networking Tea
09:15
–
10:00
Keynote: The New Digital World Order
Khurram Hamid – Co-Founder, Web3 Institute
Khurram Hamid – Co-Founder, Web3 Institute
10:00
–
11:30
11:30
–
11:50
Case Study Presentation: A Sports Marketing Marvel
Ali Habib – Chief Marketing & Communications Officer, HBL
Ali Habib – Chief Marketing & Communications Officer, HBL
11:50
–
13:00
Breakout Sessions
You can view our Breakout Sessions here.
13:00 – 14:00
Lunch
14:00
–
14:20
Are you new age marketer?: Challenging the status quo
Ammar Hassan (Chief Marketing Officer – Daraz)
Ammar Hassan (Chief Marketing Officer – Daraz)
14:20
–
16:20
The Power of Creativity
Session Chair: Ali Rez (Chief Creative Officer MENAP – Impact BBDO Group)
Session Chair: Ali Rez (Chief Creative Officer MENAP – Impact BBDO Group)
16:20
–
17:00
Cool Work That Works: The Marketing Transformation at the Coca-Cola Company
Closing Keynote: Rafa Prandini (VP Marketing, Eurasia & Middle East – the Coca-Cola Company)
17:00
–
17:20
Closing Wrap Up
Faisal Rana – Head of Communications & Marketing, Nestlé Pakistan
Faisal Rana – Head of Communications & Marketing, Nestlé Pakistan
