Javed Jafri

A strategic media, digital and data thinker at Unilever Pakistan, Javed specializes in developing and executing data-driven brand strategies to deliver high returns. He’s spearheaded Unilever’s digital transformation across Malaysia, Singapore, Myanmar, Cambodia and Laos, resulting in a threefold increase in the company’s digital investments and savings of more than EU 2.6 million. Javed also served as Vice President of the Malaysian Advertisers Association.