With an extensive professional background spanning over 16 years, Rifah has demonstrated her marketing leadership across diverse industries like technology, retail and food packaging. She has worked on some of the nation’s most renowned brands, including easypaisa, foodpanda and Metro Cash and Carry. Presently, Rifah leads the Marketing and Corporate Communications department at easypaisa, Pakistan’s foremost fintech institution.
Throughout her career, she has orchestrated numerous successful campaigns and shattered gender-based barriers by consistently securing prominent positions within her various organisations. Her skill set spans the spectrum of brand management, creative strategy, and the creation of many consumer-centric initiatives. Beyond the realms of boardrooms and marketing campaigns, Rifah’s passion for travel provides her with a unique perspective on the world, infusing her work with a distinct creative flair. Her expeditions are the secret sauce to all the creativity that she brings into her work!
