Marketers need to increasingly manage the hyper-personalized journeys of their customers as they would any product. The session will highlight similarities and differences in consumer journeys across industries, with an emphasis on sharing and applying learnings and best practices. The session will also provide an overview of local and global best practices for understanding and using consumer insights.
Rifah Qadri – Head of Marketing & Corporate Communications, easypaisa
This session will talk about the challenges global and local brands are facing in crafting meaningful and engaging content that resonates, and how innovations in content creation and new mediums and platforms can be used to address these. You will learn how both consumers and the platforms they consume content on are evolving and see best-in-class examples of branded content that will leave you awed and inspired.
Mark Adams – Vice President & Head of Innovation, VICE Media
Aaminah Saeed – General Manager Marketing, EBM
Måns Tesch – Chief Strategy Officer, Grey Group (Asia Pacific, Middle East & Africa)
Artificial Intelligence has come of age gradually, yet a lot has transpired lately and that too suddenly. Notable among the recent moves made are ChatGPT’, Google Bard, Midjourney, and others that demonstrate the disruptive potential of Generative AI. Generative AI’s widespread use case and its potential to take over menial tasks, particularly in marketing and customer service, has many of us excited and skeptical about its real value. In this session, we will bring together a host of points of view that aim to sift the chaff from the grain.
