Samar Hayat

Mr. Samar Hayat is the Chief Executive Officer of Tapal Tea (Pvt.) Ltd. and is leading Pakistan’s largest Tea company to consecutive years of extraordinary growth despite Pakistan’s tough macro environment. Prior to joining Tapal, Mr. Samar spent 20 years with Procter & Gamble based in Saudi, Switzerland & Dubai leading giant global brands such as Pampers, Gillette, Head & Shoulders & Pantene for Middle East, Africa, India, Pakistan region.

Amir Paracha

Amir Paracha serves as the Chairman of the Board and Chief Executive Officer at Unilever Pakistan Limited. Amir began his journey with Unilever in 2000 as an Assistant Brand Manager, advancing through various Marketing and Sales leadership roles in Pakistan and globally.

Amir spearheads the company’s “Unilever for Pakistan” vision, a purpose-driven movement aimed at strengthening Unilever Pakistan’s impact on the lives of Pakistanis through equitable opportunities and meaningful livelihoods. He has been recognized by the Government as a “Corona War Hero” and was awarded the Shan-e-Pakistan Award by the President of Pakistan for Unilever’s COVID relief work.

Amir served as the President at the Overseas Investors Chamber of Commerce & Industry (OICCI). He is on the boards of Shell Pakistan Limited, KVTC, Habib University Foundation and National Management Foundation. He also leads the Centre of Excellence for Responsible Business under the Pakistan Business Council and is a Male Champion of Change under Australia (MCC)’s Pakistan Coalition.

He obtained his MBA from the Institute of Business Administration. His professional journey began at The Royal Dutch Shell Oil Company in 1996. He has attended executive courses at Harvard, INSEAD, and London Business School.

Saad Tawwab

I am a Contrarian Marketeer that believes in the power of Evidence based Marketing and the Power of Fundamentals. Over the past 18 years, I have worked in iconic companies like P&G, Coca-Cola and Samsung across the Eurasia, Middle East and Pakistan, managing global power house brands. Currently, I am the Chief Marketing Officer at Samsung Pakistan and Afghanistan where I lead the Marketing, Online Sales, CSR and Budgeting.

I am passionate about sharing my experience and regularly teach at LUMS CCES.

Asima Haq

Asima Haq is Director (Beauty & Wellbeing and Personal Care) at Unilever Pakistan and part of it’s management committee. A multiple award-winning brand builder and marketeer, she has over 22 years of experience in building purposeful brands and creating future fit businesses, with experience leading diverse teams across multiple markets.

A passionate advocate of women’s empowerment, driving inclusion both at work and through the reach of her brands, Asima has an MBA from IBA. She has previously served as a juror for the Effies Pakistan and was recognized by DIVA as one of Pakistan’s 30 most powerful businesswomen.

Mark Adams

Mark created the very first digital consultancy for celebrities and for people in the public eye in 2003. He quickly became known as the go to digital guy for many Hollywood A-listers. After leading the digital transformation of more than a hundred entertainment brands and public personalities from Usher and Lady Gaga, through to Barack Obama and Buckingham Palace, Mark established a new company to apply this experience and to innovate in digital transformation for B2B brands, which was acquired by VICE Media in 2015.

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