Waqas has worked in marketing for almost 17 years across MENA, Caucasus & Central Asia Republics, and of course Pakistan. He has worked for local and international market leaders including the Coca-Cola Company, Engro Foods Friesland Campina and Reckitt before joining foodpanda. Over the years, he has been associated with globally and locally recognized brands like Coca-Cola, Sprite, Fanta, Olper’s, Tarang, Dettol, and Engro corp. He believes marketing should drive sustained business growth by building brands people love and can relate to.