Archives: Session Speakers

Muhammad Ammar Hassan is the Chief Marketing Officer of Daraz, Pakistan’s largest e-commerce platform backed by the Alibaba Group which houses over 100,000 sellers from all across the country with 27 million monthly active users.

Under this role, Ammar leads a team of 150 people from various functions including Branding, Buyer Growth, Traffic Operations, Design Studio, Daraz Advertising Solutions, and Corporate Communication/PR.

With over 12 years of experience in Marketing, Ammar was previously responsible for laying the foundation for OLX (one of the fastest-growing network of trading platforms globally, headquartered in Amsterdam) in Pakistan where he served as the Head of Marketing & Digital Ad Sales. He has also held senior positions in advertising agencies such as Adcom Zenith and Dentsu.

Ammar holds an undergraduate degree in Marketing from the Institute of Business Management (Karachi). A passionate new-age marketeer, Ammar is a prominent thought leader with over 15,000 followers on the professional social network LinkedIn where he regularly writes about e-commerce, performance-driven marketing, branding, and organizational culture.

Muhammad Ammar Hassan is a Fractional CMO & CGO. Currently engaged with technology companies like DVAGO, Oraan, Onic & Yango where he working in areas pertaining to brand, performance marketing, Data, engineering & product management to amplify demand side growth for companies involved in eCommerce & physical retail, Pharmacy, FinTech, Telecommunication & Ride Hailing.

Ammar previously held C-Suite level positions in Daraz [Alibaba Group] where he was the CMO & SVP Monetization for 5 years. Ammar also was a founding member of OLX where he served as Head of marketing, Sales and customer operations from 2014 to 2019.

Ammar also have ground level experience in advertising working in the field of media planning, creative, brand activation and PR agencies in ZenithOptimedia, Adcom Leo Burnette, Evernew concepts, RG Blue comms & Status Pro along with his sales experience in ARY Digital.

Ammar is a prominent thought leader with over 27,000 followers on LinkedIn where he regularly writes about e-commerce, performance-driven marketing, branding, and organizational culture.