Television, digital and streaming each hide your audience differently. Forty-five minutes on how to see each one.
Pakistani brands reach their audience across television, digital video and, increasingly, connected TV. Each screen is bought differently, reported differently, and hides the viewer in a different way. Television reports ratings, digital reports views, and connected TV is largely not measured at all.
This hands-on session looks at each screen through an instrument built for it, using independent audience data developed for this market. Attendees who register their brand or category in advance will see their own picture in the room, and leave with a clearer sense of who they are actually paying to reach.
Every participant receives 15 days of access to explore their category further.
Format: 45-minute deep dive, hands-on
For: brand marketers, media planners, digital and agency strategy teams
