Influencer marketing in Pakistan is moving from experimentation to serious creator power attracting an increased share of investments from brands.
But what is really happening behind the reels, reach and follower counts?
OULA and PAS’s latest report on the Dynamics of Influencer Marketing in Pakistan explores what is working, what isn’t, the key barriers, and where the industry is headed next.
We’ll unpack the hype comparing our self to global markets, share our perspective on the future of influence, and then hand the mic to some of Pakistan’s biggest influencer-marketing spenders to discuss what they are investing in, what they have learned, and what comes next.
