What happens when human creativity goes head to head with AI?
In this live creative experiment, participants will be divided into two sides and given the same brief, the same time and the same challenge. One side will develop the big idea the traditional way, relying entirely on human instinct, insight and imagination. The other will develop the big idea with AI as its creative partner.
Once the ideas are locked, the competition ends and everyone gets access to AI. Teams will then bring their ideas to life as films, reels and visual content using AI tools.
The session goes beyond learning how to use AI. It explores a bigger question facing the creative industry today: Does AI make the idea better, or simply make us faster?
Participants leave having experienced both sides of the creative process, with a practical understanding of where human thinking matters, where AI adds value, and what becomes possible when the two come together.
Let me know your thoughts and we can start building this out further.
