An interactive, hands-on masterclass
This fast-paced, interactive 45-minute masterclass takes the ideas from COLLIDE off the stage and puts them into practice. Instead of simply hearing why conflict matters, participants will experience how opposing perspectives can generate better ideas. Working through a real business challenge, participants will identify the tensions hiding inside the problem: competing customer needs, conflicting priorities, old assumptions versus new realities, human judgement versus AI efficiency.
Using practical tools from the COLLIDE methodology, participants will learn how to deliberately bring opposing ideas together and use that friction to uncover unexpected possibilities.
Participants will learn how to:
- Identify the hidden tensions inside a business challenge
- Use conflict to break predictable patterns of thinking
- Challenge the first and most obvious answer
- Combine opposing perspectives to generate unexpected possibilities
- Use AI as a creative sparring partner rather than an answer machine
Participants leave with a simple methodology they can apply immediately to strategy, innovation, and creative problem-solving.
