Rafael Prandini (“Rafa”) is The Coca-Cola Company Marketing Vice President for Eurasia and Middle East. Rafa is a change agent who is passionate and obsessed about helping with human development, engagement, and growth. Rafa began his career as an intern in Ebay. Then he joined The Coca-Cola Company in 2004 as a trainee in Brazil.
He has worked in almost all marketing and strategic functions and categories in Latin America and North America, including the global digital lead of the 2016 Olympic Games in Rio, the turnaround of the hydration & nutrition business in Brazil, the revamp of talent engagement in Latin America, and the launch of Latin America’s first alcohol endeavor, Topo Chico Hard Seltzer. In 2021 and 2022, he oversaw Coca-Cola TM brand in North America, where he led a team that transformed the brand strategy and achieved record results including the rejuvenation of the brand and its consumer base.
