Mark created the very first digital consultancy for celebrities and for people in the public eye in 2003. He quickly became known as the go to digital guy for many Hollywood A-listers. After leading the digital transformation of more than a hundred entertainment brands and public personalities from Usher and Lady Gaga, through to Barack Obama and Buckingham Palace, Mark established a new company to apply this experience and to innovate in digital transformation for B2B brands, which was acquired by VICE Media in 2015.