Daniel Shepherd

Daniel combines a love of culture, storytelling and creativity which he uses to power his data-driven strategy approach. He began his career with Zenith Optimedia in London, at the advent of the programmatic revolution where he developed digital planning capabilities.

Today he is Head of Strategy and Product for PHD MENA. Under his leadership, PHD has excelled, receiving numerous awards for their work, including ‘The Most Effective Media Agency Office of the Year’ at MENA Effies 2019 and 2021 as well accolades for WARC global and MENA Strategy Gold.

He lives by the mantra of effectiveness over efficiency and in turn, is a valued thought-leader in the industry. A regular industry speaker and writer, he is known for his full-throated views on everything from A.I, the power of storytelling and the freedom of a tight brief. Daniel doesn’t just mirror the fast-growing trends of the future but plays a significant role in shaping them.