He began Synergy in 1999 after working for numerous agencies and brands for several years. Today, his humble beginnings with Synergy have spread into the largest IMC of Pakistan comprising of 7 leading agencies. Synergy Advertising is the local partner of the DENTSU network in Pakistan.
Ahmed is known for his bold thinking and initiatives to unite the industry:
- In 2003 launched Synergyzer, A Marketing Advertising Media and PR Industry magazine by an agency
- In 2006 launched Brandsynario.com, Pakistan’s first marketing and news portal
- In 2024 published Executive Doodles, Pakistan’s first in-depth book on Advertising and Marketing
- In 2024, received the first-ever RED Dragon, Dragon Master Pakistan award
Apart from his time spent on the Creativity and Advertising Management process, he is known for his keen interest in sports and philanthropy. He runs a medical aid trust in memory of his father, LKMWT.
