Ali Habib is the Chief Marketing & Communications Officer for HBL and leads the Bank’s Marketing and Corporate Affairs functions. He joined HBL in November 2018. Ali brings a rich experience of having worked in similar roles not only in other leading banks but also outside the financial industry.
Ali’s career spans 32 years – in Pakistan / Egypt / Yemen – of working in blue chip organizations like Procter & Gamble (P&G), Reckitt Benckiser, Standard Chartered, UBL and HBL.
Ali is an alumnus of IBA, Karachi, and Aitchison College, Lahore.
Hamza has spent 14 years evangelising an industry-wide shift in advertising to an integrated marketing model where an idea remains central to storytelling irrespective of the medium that brings it to life. In 2021, he achieved historic success with Pakistan’s first 2 Grands Prix at Cannes Lions. He has also earned recognition as Pakistan’s most awarded Creative by Campaign Brief Asia and ranked 40th worldwide among Creative Directors, the only Pakistani on The Drum’s list. His work has garnered acclaim from prestigious global awards, including Cannes Lions, Spikes Asia, Clios, One Show, D&AD, LIA, Madstars, Tambuli, and Effie. As an Executive Director of Creative, Social, and Performance Management at Ogilvy Pakistan, Hamza aims to champion the application of creative technology to address a wide range of business challenges.
Zohaib Kazi, a consummate multidisciplinary artist, has assumed various creative roles over his illustrious 17-year career. As a producer, director, music maven, and consultant, his boundless talents shine through. His hallmark lies in his distinctive approach to storytelling, evident in endeavors ranging from groundbreaking archival projects exploring Pakistan’s folk music heritage to imaginative forays into science fiction narratives. Following an eight-year tenure sculpting the foundational decade of Coke Studio, culminating in his departure as its esteemed Director and Producer, Kazi seamlessly transitioned into the realm of visual direction and in search of his sonic artistic pursuits. Here, he collaborated with titans like Pepsi, Red Bull, and Spotify while producing independent content respectively. His future promises a captivating tapestry of documentaries, music odysseys, and innovative sci-fi storytelling.
Måns has led Grey’s strategy community across AMEA since 2017 (previously in Singapore, now based in Dubai). Måns’ elevated Grey to a regional strategic leader by winning the Global & APAC Grand Effies as well as the Grand Prix’ at the WARC Prize for Asian Strategy & Effective Innovation. He’s the founder of Grey Adventures, a leading accelerator for the creative industry and sustainability practice Sustainably Grey.
Before Grey, he held strategic leadership roles at Crispin Porter+Bogusky, Razorfish, Fallon & Lowe. He also started pioneering Swedish digital creative agency Tesch & Tesch (rebranded Lowe Tesch post Lowe-acquisition) & brand innovation consultancy Tesch London.
Ahsan heads the Marketing and Digital Products division at Telenor Pakistan. In this role he is responsible for customer analytics, value propositions, products, journeys, communication, and go-to-market for the traditional telecom products as well as adjacent digital products and services. He has over 16 years of experience across 2 continents in the consumer-facing telecom business in the marketing function.
A strategic media, digital and data thinker at Unilever Pakistan, Javed specializes in developing and executing data-driven brand strategies to deliver high returns. He’s spearheaded Unilever’s digital transformation across Malaysia, Singapore, Myanmar, Cambodia and Laos, resulting in a threefold increase in the company’s digital investments and savings of more than EU 2.6 million. Javed also served as Vice President of the Malaysian Advertisers Association.
With an extensive professional background spanning over 16 years, Rifah has demonstrated her marketing leadership across diverse industries like technology, retail and food packaging. She has worked on some of the nation’s most renowned brands, including easypaisa, foodpanda and Metro Cash and Carry. Presently, Rifah leads the Marketing and Corporate Communications department at easypaisa, Pakistan’s foremost fintech institution.
Throughout her career, she has orchestrated numerous successful campaigns and shattered gender-based barriers by consistently securing prominent positions within her various organisations. Her skill set spans the spectrum of brand management, creative strategy, and the creation of many consumer-centric initiatives. Beyond the realms of boardrooms and marketing campaigns, Rifah’s passion for travel provides her with a unique perspective on the world, infusing her work with a distinct creative flair. Her expeditions are the secret sauce to all the creativity that she brings into her work!
Aaminah leads the marketing and communication teams at EBM, managing a portfolio of 18 brands. Her primary role is growing new and existing brands for EBM and developing strategies to deliver the company’s growth agenda for the future.
With over 15 years of expertise in the marketing in food, beverage, and personal care sectors, Aaminah has also worked as Marketing Director for L’Oreal Paris and Maybelline NY and Regional Marketing Manager at The Coca-Cola Export Corporation.
She has done her Master’s in Business Administration in 2001 from Lahore University of Management Sciences.
Waqas has worked in marketing for almost 17 years across MENA, Caucasus & Central Asia Republics, and of course Pakistan. He has worked for local and international market leaders including the Coca-Cola Company, Engro Foods Friesland Campina and Reckitt before joining foodpanda. Over the years, he has been associated with globally and locally recognized brands like Coca-Cola, Sprite, Fanta, Olper’s, Tarang, Dettol, and Engro corp. He believes marketing should drive sustained business growth by building brands people love and can relate to.
Muhammad Ammar Hassan is the Chief Marketing Officer of Daraz, Pakistan’s largest e-commerce platform backed by the Alibaba Group which houses over 100,000 sellers from all across the country with 27 million monthly active users.
Under this role, Ammar leads a team of 150 people from various functions including Branding, Buyer Growth, Traffic Operations, Design Studio, Daraz Advertising Solutions, and Corporate Communication/PR.
With over 12 years of experience in Marketing, Ammar was previously responsible for laying the foundation for OLX (one of the fastest-growing network of trading platforms globally, headquartered in Amsterdam) in Pakistan where he served as the Head of Marketing & Digital Ad Sales. He has also held senior positions in advertising agencies such as Adcom Zenith and Dentsu.
Ammar holds an undergraduate degree in Marketing from the Institute of Business Management (Karachi). A passionate new-age marketeer, Ammar is a prominent thought leader with over 15,000 followers on the professional social network LinkedIn where he regularly writes about e-commerce, performance-driven marketing, branding, and organizational culture.
