Why Generative Tools Still Need a Master’s Vision
By Ahmad Chagla, Creative Lead, Jack of Digital
The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man”. George Bernard Shaw wrote that over a century ago, and it is the exact blueprint for surviving the modern algorithm. In a feed that brutally punishes average and endlessly scrolls past “safe,” adapting to the feed is a death sentence for your brand. Reasonable gets ignored.
Does Culture eat Strategy for breakfast? The influencer connection
By Salman Abedin, Chief Strategy Officer, Influencer & Creator Marketing, Jack of Digital
The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man”. George Bernard Shaw wrote that over a century ago, and it is the exact blueprint for surviving the modern algorithm. In a feed that brutally punishes average and endlessly scrolls past “safe,” adapting to the feed is a death sentence for your brand. Reasonable gets ignored.
