How to Be Unreasonable!

Your brand has been adapting to the feed. In 45 minutes, that changes.

The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man”. George Bernard Shaw wrote that over a century ago, and it is the exact blueprint for surviving the modern algorithm. In a feed that brutally punishes average and endlessly scrolls past “safe,” adapting to the feed is a death sentence for your brand. Reasonable gets ignored.

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