You may already know him through his out-of-the-box ideas and direction. The creative force behind Kenwood, Amreli Steels, Kingtox, the Knorr billa and many more beautifully crafted ads, Zaheeruddin, a writer and director, has been redefining Pakistani advertising for the last 20 years.
The creative figurehead of iDcreations, Dareechey Films, and Arey Wah, His portfolio is evidence of captivating concepts, masterful storytelling and enamoring execution. Through his work, he aims to bring about a shift in the creative level of advertising in Pakistan, focusing on crafting narratives based on small but significant insights that are grounded in society. Beyond advertising his first feature film “Chikkar” recently released that lifts the veil from major social issues that go unnoticed.
