In a versatile career of over 20 years, Aziz has led large scale FMCG organizations, built business models for iconic brands, established a successful start-up company and produced a blockbuster animated feature film.
His experiences are spread over 3 continents (Asia, Africa, North America), 5 countries (USA, Singapore, Kenya, Dubai and Pakistan) and two world class FMCG companies (P&G and Colgate Palmolive) where Aziz worked at positions of increasing responsibility across General Management, Marketing and Sales functions.
In between, while on sabbatical, he founded a start-up animation company and co-produced Pakistan’s highest grossing animated feature film ‘The Donkey King’. Subsequently, the animation studio has turned into a sustainable business venture with dedicated, professional management at its helm as he serves in a non-executive capacity on the BoD, allowing him the freedom to do what he is most passionate about – building brands and organizations in FMCG industry
Ahsan Sheikh is a media industry expert and CEO of Kinetic Pakistan. Under his leadership, Kinetic has spearheaded numerous industry-first innovations including introduction of Digital Out of Home and Programmatic DOOH in Pakistan. Renowned for his thought leadership, Ahsan’s various articles have contributed significantly in redefining OOH’s role in overall media strategy while advocating for technology integration in media and smart city development. He is a LUMS and College of Wooster alumnus and a Phi Beta Kappa Society member.
As the President of the LUMS SDSB Alumni Association, Ahsan also remains deeply connected with academia.
He began Synergy in 1999 after working for numerous agencies and brands for several years. Today, his humble beginnings with Synergy have spread into the largest IMC of Pakistan comprising of 7 leading agencies. Synergy Advertising is the local partner of the DENTSU network in Pakistan.
Ahmed is known for his bold thinking and initiatives to unite the industry:
- In 2003 launched Synergyzer, A Marketing Advertising Media and PR Industry magazine by an agency
- In 2006 launched Brandsynario.com, Pakistan’s first marketing and news portal
- In 2024 published Executive Doodles, Pakistan’s first in-depth book on Advertising and Marketing
- In 2024, received the first-ever RED Dragon, Dragon Master Pakistan award
Apart from his time spent on the Creativity and Advertising Management process, he is known for his keen interest in sports and philanthropy. He runs a medical aid trust in memory of his father, LKMWT.
Shahzain Munir is a visionary leader driving multiple strategic Business Units at EBM. With a rich legacy as the third generation of the EBM Family, Shahzain embodies a profound commitment to pioneering business development, growth, and expansion initiatives.
Graduating from George Washington University, Shahzain brings over 13 years of invaluable expertise across core business functions, specializing in brand building and development. His leadership extends across critical domains including marketing, media, New Product Development (NPD), Research & Development (R&D), finance, operations, supply chain, and strategic planning.
With unwavering dedication, Shahzain continues to lead transformative initiatives that define EBM’s robust growth trajectory. His steadfast leadership and forward-thinking approach ensure that EBM remains at the forefront of the industry, poised for sustained success in the years ahead. Shahzain continues to lead various transformative initiatives at EBM and propel the EBM agenda forward.
You may already know him through his out-of-the-box ideas and direction. The creative force behind Kenwood, Amreli Steels, Kingtox, the Knorr billa and many more beautifully crafted ads, Zaheeruddin, a writer and director, has been redefining Pakistani advertising for the last 20 years.
The creative figurehead of iDcreations, Dareechey Films, and Arey Wah, His portfolio is evidence of captivating concepts, masterful storytelling and enamoring execution. Through his work, he aims to bring about a shift in the creative level of advertising in Pakistan, focusing on crafting narratives based on small but significant insights that are grounded in society. Beyond advertising his first feature film “Chikkar” recently released that lifts the veil from major social issues that go unnoticed.
Asima Haq is Director (Beauty & Wellbeing and Personal Care) at Unilever Pakistan and part of it’s management committee. A multiple award-winning brand builder and marketeer, she has over 22 years of experience in building purposeful brands and creating future fit businesses, with experience leading diverse teams across multiple markets.
A passionate advocate of women’s empowerment, driving inclusion both at work and through the reach of her brands, Asima has an MBA from IBA. She has previously served as a juror for the Effies Pakistan and was recognized by DIVA as one of Pakistan’s 30 most powerful businesswomen.
Hasan understands the emerging markets and has a background in developing the digital ecosystem including both product and growth. His current flagship product is Tamasha, the largest OTT platform in Pakistan.
Prior to this, Hasan was leading the digital marketing team at HBL, tasked to inculcate a culture of data-driven decision making and enhancing the digital profile of the bank. At Telenor, he has been instrumental in establishing the digital business for the Emerging Asia Cluster. Hasan has also been in consulting working for Ernst & Young and International Data Corporation in the Middle East.
He has done his MSc in International Business from CERAM Business School in France, an undergraduate degree in Computer Science from LUMS and a number of executive courses from LBS, INSEAD, LSE and IMD. Hasan is a water sports enthusiast and has been part of various swimming, waterpolo and sailing teams as an amateur.
Asif has an extensive career in the telecommunications industry, focusing in emerging markets. He has held a number of leadership roles in multinational telecom organizations across Europe, Africa, and the Middle East. His international experience and strategic vision have been crucial in driving Jazz’s growth and sustaining its market leadership.
At Jazz, Asif has spearheaded several strategic initiatives and milestones. He played a key role in the merger of Mobilink and Warid, revitalizing the brand’s market presence and transforming it into the customer-centric brand we know today as Jazz.
Asif has been instrumental in promoting digital adoption in Pakistan, advocating for increased smartphone and broadband penetration, with a focus on digital inclusion. In his various strategic roles at Jazz, including Chief Commercial Officer, he successfully expanded Jazz’s customer base from 35 million to 75 million. Notably, he also played a crucial role in the introduction of 4G services, solidifying Jazz’s position as the market leader, growing its customer base to 47 million. Most recently, as President, enterprise solutions, he has driven Pakistan’s largest onshore cloud, Garaj to market leader.
Asif holds an MBA from Ashridge Management School (now part of Hult), and graduated from Stanford executive Proramme. Asif previously Chairman of the Pakistan Advertisers Society. A Chartered Marketer since 1997 and also an avid sportsman.
Nadeem Zaman has more than 25 years of global marketing experience, including at Unilever, the Coca-Cola Company and Kimberly-Clark, where he is Marketing Head for their Baby and Child Care portfolio. He has extensive experience working in over 120 developed and emerging markets in Asia, Europe, Africa and the US. He is currently Kimberly-Clark’s Marketing Head for the Baby and Child Care portfolio, leading the turnaround of the $7 billion dollar portfolio to accelerated growth. While serving as the Country Marketing Head for the Coca-Cola Company in Pakistan, he also led the launch of Coke Studio.
Zaman has been an inspiring mentor for many at work as well outside work and takes pride in building some of the biggest brands and supporting most enterprising and successful talent along the career journey. He is on the Advisory board of Georgia State University, Alkaram Textile outfit as well as for AI CMO (an AI enabled end-to-end content studio platform).
Adil Ahmed, Director and Co-Founder of Symmetry Group, is a pioneer in Pakistan’s digital landscape with over 20 years of experience across South Asia, the Middle East, and North Africa. As the co-founder of Pakistan’s first interactive marketing agency, Adil has driven the growth of digital marketing in the country.
Under his leadership, Symmetry Group has become a leading technology and experiences company, going public in 2023. He is known for his expertise across diverse digital verticals and has a reputation as a visionary, constantly seeking to introduce trends and launch successful tech ventures. Adil’s expertise in AI-driven tools, experiences, and strategies has been pivotal in integrating technology into marketing, creating transformative possibilities across industries. His valuable insights will showcase how emerging technologies and innovative strategies can drive business growth and transformation in today’s rapidly evolving digital landscape.
