Aaminah leads the marketing and communication teams at EBM, managing a portfolio of 18 brands. Her primary role is growing new and existing brands for EBM and developing strategies to deliver the company’s growth agenda for the future.
With over 15 years of expertise in the marketing in food, beverage, and personal care sectors, Aaminah has also worked as Marketing Director for L’Oreal Paris and Maybelline NY and Regional Marketing Manager at The Coca-Cola Export Corporation.
She has done her Master’s in Business Administration in 2001 from Lahore University of Management Sciences.
