The Power of Creativity
Exploring Creative Effectiveness and the impact of risk-taking and bravery in campaigns, the session will discuss how brands and agencies are able to maximize their creative output and its impact on successful and innovative campaigns. Featuring an in-depth look at award-winning campaigns, the session will also highlight key trends and commonalities between successful campaigns.
Session Chair
Ali Rez – Chief Creative Officer MENAP – Impact BBDO Group
Video Showcase
The Best of Cannes Lions 2023
Keynote
Ali Rez – Chief Creative Officer MENAP – Impact BBDO Group
To create change, change the way you create
To create change, change the way you create
Presentation
Cannes Lions
Creativity for Business Sucess
Creativity for Business Sucess
Panel Discussion
The Value of Creativity: How Innovation Leads to Business Success
Keynote
Bravery in Communication
