Raihan Merchant

Raihan possesses 35+ years of industry leadership experience in advertising, research, digital and media industries. He has been a recipient of the Tamgha-i-Imtiaz for his contributions to the nascent industries in Pakistan. He is the visionary behind colossal successes like Coke Studio and Pakistan Super League (PSL). He is also the founder of Brainchild Communications Pakistan (previously Pakistan Media Com), Pakistan’s first and currently most profitable media agency and is frequently quoted as one of the most influential figures in Pakistani media and advertising industries.