Daniel Käfer

Daniel Käfer is a seasoned business leader with a rich history in the tech industry. His career includes roles such as the Danish Country Head for Meta and Global Group Director of Digital Marketing at Ooredoo, an international Telco carrier chain across MENA and APAC.

He is the founder of Future Advice Ltd and associate of the platform mapping world innovation – www.supertrends.com. As an accomplished author, Daniel’s latest book is titled “Releasing the brakes on growth”, which focuses on innovation and business growth strategies. An active participant in the startup landscape, Daniel has also co-founded several entertainment tech companies.

Rafa Prandini

Rafael Prandini (“Rafa”) is The Coca-Cola Company Marketing Vice President for Eurasia and Middle East. Rafa is a change agent who is passionate and obsessed about helping with human development, engagement, and growth. Rafa began his career as an intern in Ebay. Then he joined The Coca-Cola Company in 2004 as a trainee in Brazil.

He has worked in almost all marketing and strategic functions and categories in Latin America and North America, including the global digital lead of the 2016 Olympic Games in Rio, the turnaround of the hydration & nutrition business in Brazil, the revamp of talent engagement in Latin America, and the launch of Latin America’s first alcohol endeavor, Topo Chico Hard Seltzer. In 2021 and 2022, he oversaw Coca-Cola TM brand in North America, where he led a team that transformed the brand strategy and achieved record results including the rejuvenation of the brand and its consumer base.

Mark Adams

Mark created the very first digital consultancy for celebrities and for people in the public eye in 2003. He quickly became known as the go-to digital guy for many Hollywood A-listers. After leading the digital transformation of more than a hundred entertainment brands and public personalities from Usher and Lady Gaga, through to Barack Obama and Buckingham Palace, Mark established a new company to apply this experience and to innovate in digital transformation for B2B brands, which was acquired by VICE Media in 2015.