Shahzain Munir

Shahzain Munir is Executive Director at EBM, carrying forward a third-generation legacy with a vision anchored in growth, innovation, and purpose. With over 14 years shaping brands and products, he has been behind some of Pakistan’s most iconic launches, including Cake Up, Sooper Soft Bakes, Chocolicious, Choco Lava, and Smile.

A George Washington University graduate, Shahzain established EBM’s New Product Development department, building a future-ready portfolio that has redefined snacking in Pakistan. Under his leadership, EBM secured Pakistan’s first Cannes Gold Glass Lion for the Schoolgirl Newscasters campaign, a global benchmark in purpose-driven marketing advancing gender equality and education.

Beyond the boardroom, Shahzain’s journey is equally dynamic. From learning to Vinyl at the age of 12 to becoming resident DJ at NYC’s legendary 1 Oak, he went on to represent Pakistan at Red Bull’s 3Style World Conference in Tokyo, the first and only DJ from the country to do so. He has also shared the stage with Will.I.Am, Avicii, Jay-Z, Leonardo DiCaprio, and more.

Blending business acumen with creative energy, Shahzain continues to keep EBM at the forefront of marketing and innovation in Pakistan.