Rifah Qadri

Rifah Qadri is an award-winning marketing leader and the Executive Director of Marketing & Corporate Communications at easypaisa, where she is leading the launch of Pakistan’s first digital bank. With 18 years of experience across fintech, tech, and retail, she has built purpose-driven campaigns that blend impact with commercial success. Her work has earned global recognition, including the Courageous Client Award at the Caples Awards UK and Industry Leader of the Year at Dragons of Pakistan, and she has served on international juries such as Cannes Lions and Spikes Asia.