Asima Haq

Asima Haq is the Commercial Lead (General Manager) for Beauty & Wellbeing at Unilever Thailand, with 25 years of experience in shaping brands, transforming businesses and inspiring teams across Pakistan, Indonesia, the Middle East, Arabia and Thailand.

Her journey spans a rich portfolio of categories, from beauty and personal care to hot beverages and foods, including work on iconic brands such as LUX, Sunsilk, Ponds, Lifebuoy, Knorr and Lipton. This gives her a rare, cross-cultural lens on what it takes to transform legacy brands into lighthouse brands that continue earning relevance, trust and love across generations.

Having led through changing consumer expectations, economic uncertainty and relentless pressure for growth, Asima believes the most powerful marketers are not just responders to change—they are creators of possibility: bold enough to challenge convention, disciplined enough to deliver today and imaginative enough to build what tomorrow demands.