Anton Reyniers

Anton Reyniers is a seasoned creative and communications strategist, currently Head of Strategy at We Are Social Singapore. With two decades of experience spanning agency and client roles across APAC, the UK and the Middle East, Anton brings a uniquely wide-ranging perspective.

Before joining We Are Social, he shaped regional partner marketing creative at Netflix for APAC and led Google’s creative agency partnerships in the region. His agency background includes strategy leadership at Impact BBDO Dubai, and key roles with prestigious agencies such as BBH, JWT and Ogilvy, working on major clients including Nestlé, Coca Cola, Unilever and the Singapore Tourism Board.

At MADsemble, Anton will share hard-won insights on how brands can stay distinctive in an era of algorithmic sameness, harnessing data and AI while preserving the human spark that drives cultural relevance.