Farheen was at Unilever for 2 decades and worked across multiple categories within Home & Personal Care, leading iconic brands such as Fair & Lovely, Lux, Wall’s and Knorr.
From 2014 to 2016, Farheen was based in Turkey as Brand Development Director, Ice Cream for North Africa, Middle East & Turkey, where she partnered with the global team to design an innovation and communication program: Upon returning to Pakistan in 2016, she joined the Unilever Pakistan Board as Foods & Refreshment Lead and also served as Director of the Unilever Pakistan Foods Limited Board, during which time she and her team proudly won 8 PAS Awards in a single year.
In January 2021, Farheen was appointed CEO & President for Lipton Teas and Infusions for Bangladesh, Sri Lanka, and Pakistan region. During her tenure, she successfully led the business transformation from a corporate to a private equity strategy with a strong focus on distribution expansion, portfolio premiumization & ERP implementation.
Farheen is now embarking on a new exciting journey as CEO of the Food Division (Candyland & Bisconni) at Ismail Industries. Alongside this executive role, she continues to contribute to the wider industry as the current Chairperson of the Pakistan Advertisers’ Society (PAS).
Farheen is a mother of two boys and prides herself on her purpose in life, which she describes as an “unapologetic drive to create balance between being a resilient business leader and a deeply-committed mom”.
