Asad was responsible for Unilever’s Media & Digital Marketing Transformation for Middle & East North Africa, Turkey and Russia and sat on the Unilever MENA/Turkey/Russia Board. Asad has been in Dubai since 2013, prior to which he spent 6 years at the Unilever HQ in London. Earlier in his career, Asad worked for WPP/Group M in various parts of the world as Worldwide Managing Partner for Mindshare/GroupM. He managed local offices in Pakistan and Vietnam, did a global role in London, and managed regional projects in Asia and LATAM.

Asad is an award-winning marketer with accolades from D&AD, Cannes Lions, WARC, Global Effie’s, and Spikes, Lynx, Festival of Media, and MENA Effie’s. He was the Founding Chair of The Marketing Society Middle East Chapter from 2016 to 2018 and sits on the board of the IAA UAE. Asad was awarded The Marketing Society Fellowship in 2019. He also was the Effie’s Marketer of The Year in 2018.