I am a Contrarian Marketeer that believes in the power of Evidence based Marketing and the Power of Fundamentals. Over the past 18 years, I have worked in iconic companies like P&G, Coca-Cola and Samsung across the Eurasia, Middle East and Pakistan, managing global power house brands. Currently, I am the Chief Marketing Officer at Samsung Pakistan and Afghanistan where I lead the Marketing, Online Sales, CSR and Budgeting. I am passionate about sharing my experience and regularly teach at LUMS CCES.
Saad Tawwab
