Nathalie Roos, former CEO of Lipton Teas and Infusions and senior L’Oréal executive, is a transformational business leader with 35+ years of global experience in consumer goods, food and beauty. She champions sustainable growth, brand reinvention, and inclusive leadership across industries.

Khaled is a pragmatic business leader with a 30-year career in marketing, branding, public affairs and communications in Europe, Central Asia, Middle East and Africa region.

He is currently the CEO and Founding Partner of Tough Love Advisors.

His career started in advertising and continued into international sales, marketing and branding in FMCG (B2C) and the food packaging industry (B2B), in companies such as The Coca-Cola Company and Tetra Pak.

Khaled is an internationally recognised keynote speaker and author (This Tickles Me and Made With Tough Love).

He is the Chairman and Board Member of The Marketing Society, UAE. He is also an active investor in technology, beverages, advisory, hospitality, sports marketing and banking.

Khaled has a Bachelor of Commerce degree from Concordia University, Canada and has completed several executive leadership programmes at Ashridge in the UK, IMD in Switzerland and at Harvard Business School in the USA.

Born in Beirut, Lebanon, Khaled is a Canadian citizen who has lived in 15 countries and travelled to over 55 other countries. Since 2002 he calls Dubai home.

Hamza Jawaid is the co-founder of Bazaar Technologies, Pakistan’s leading e-commerce and financial services platform with operations across 10+ cities. Since launching in 2020, Bazaar has built a digital ecosystem that empowers consumers and businesses to access everyday low pricing across 30+ product categories with next day delivery and seamless payment solutions—all through a simple mobile app.

Under Hamza’s leadership, Bazaar has become one of Pakistan’s most well-funded startups, raising $100 million in funding to-date. The company continues to expand across e-commerce and digital payments, acquiring Keenu in 2025 to become Pakistan’s first integrated e-commerce and payments platform.

The company has also gained global recognition. In 2022, Bazaar became part of the yearly curriculum at Harvard Business School as a case study and was selected as the first startup from Pakistan to join the Endeavor global community.

Before founding Bazaar, Hamza studied at London School of Economics, then pursued consulting at McKinsey and Company in the Middle East, advising global companies on growth and digital transformation, particularly in retail and tech.

For over 27 years, Shahbaz has been chasing ideas across continents, from Asia-Pacific to the U.S. to the Middle East, living and breathing creativity, design and digital innovation every step of the way. He has cut his teeth at some of the world’s most iconic agencies including JWT, Fallon, Carmichael Lynch, Interflow, Ogilvy, McCann, MRM, Promoseven 360, MullenLowe MENA, and Momentum, learning how to turn bold thinking into business results.

He has worked on global icons such as BMW, PepsiCo, Porsche, Harley-Davidson, Sony, Nike, Turkish Airlines, American Express, Shell, McDonald’s and Zespri to name a few. His ideas have been celebrated on the biggest creative stages including Cannes Lions, Clios, New York Festivals, Spikes Asia, One Show, Epica, The Webbys, and more.

After decades of steering brands within global networks, Shahbaz decided it was time to flip the script. Enter quote un quote, a global independent boutique agency he co-founded to chase fearless, collaborative, culture-led ideas that refuse to play it safe. Today, he is not just making campaigns, but creating impact and proving the most exciting stories are still unwritten

Ammar Hassan is a CEO of BuyPass.ai. Before this, He was serving as CMO for Daraz and OLX. In the last 15 years, Ammar has developed to be a growth marketing thought leader with his unique views on brand, performance marketing, organizational behavior and data analytics.

Anton Reyniers is a seasoned creative and communications strategist, currently Head of Strategy at We Are Social Singapore. With two decades of experience spanning agency and client roles across APAC, the UK and the Middle East, Anton brings a uniquely wide-ranging perspective.

Before joining We Are Social, he shaped regional partner marketing creative at Netflix for APAC and led Google’s creative agency partnerships in the region. His agency background includes strategy leadership at Impact BBDO Dubai, and key roles with prestigious agencies such as BBH, JWT and Ogilvy, working on major clients including Nestlé, Coca Cola, Unilever and the Singapore Tourism Board.

At MADsemble, Anton will share hard-won insights on how brands can stay distinctive in an era of algorithmic sameness, harnessing data and AI while preserving the human spark that drives cultural relevance.

Junaid is an investor and entrepreneur.

As CEO of Salt Ventures, he has invested in startups that are disrupting retail, logistics, Fintech, agriculture, health and construction industries in KSA, Pakistan, UAE and beyond.

His latest venture is Caravan Media, is a digital first content platform aimed at building awareness about economic reform and opportunity in the MENA region.

In his previous roles, Junaid served as Managing Director of Careem, and as CEO of Elixir Securities and BMA Financial Services.

He holds a B.Sc in Economics from the University of Michigan, Ann Arbor.

Named Creative Person of the Year four times by Campaign magazine, Ali Rez is the most awarded creative leader in the Middle East, and currently leads creative output for the IMPACT BBDO Group across the MENA and Pakistan region.

Rez’s work has been instrumental in Impact BBDO being named the No.2 Agency In The World on the WARC report, while winning 41 different No.1 Regional Agency accolades in three years for bringing tremendous business success and creative excellence to the Group, and positive impact to social causes.

Rez has won more than 1000 international accolades in his career spanning four continents, which include Grands Prix at all the major shows including Cannes Lions, Clio, OneShow, Loeries, Effies, LIA – awards which have led him to be ranked No.1 ECD in MENA and APAC on several creative rankings. He is the first jury president ever at Cannes Lions, Clios and One Show to represent the Middle East.

Moving from California, Rez currently lives in Dubai, where he is an avid mountain biker. Besides lecturing at Oxford University, Rez has exhibited at Tate UK, spoken at Tedx, and has traveled to 152 countries.

Thomas Kolster is one of the world’s leading voices where marketing, business and sustainability meet. A motivational speaker, author, impact entrepreneur and sustainable marketing advisor, he has been called “a climate change agent” by Forbes and “a pioneer of impact advertising” by Shots Magazine.

He is the author of Goodvertising (Thames & Hudson, 2012), The Hero Trap (Taylor & Francis, 2020), and contributor to Utopia Brands (2023). With his first book, he coined the term Goodvertising to describe advertising that creates positive environmental or social benefits. With his second, he challenged the industry with the idea of a post-purpose market, where people don’t buy your values, but who you can help them become. His methodology The Arrow has since been widely adopted across the industry.

Kolster has spoken in more than 80 countries for brands like Meta, adidas, P&G and IKEA, and at conferences including TEDx, SXSW, Cannes Lions and Advertising Week. As founder of the Goodvertising Agency (est. 2010), he advises Fortune 500s, start-ups, NGOs and governments on creativity, sustainability and impact.

He’s an opinionated and often-cited voice in the global debate on marketing’s role in society. A regular columnist for The Guardian and other leading outlets. He also co-hosts Purpose Hits and Misses with Ad Age, where he dissects the highs and lows of global purpose campaigns. Kolster has judged top award shows such as Cannes Lions and the D&AD Impact Awards, and serves on advisory councils including the International Advertising Association’s Sustainability Council and Act Responsible.